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543 How Global Hotel Alliance Is Helping Travelers Make Environmentally Conscious Booking Decisions

Skift
Skift @ Skift 3 place · 04/27/2023 10:00 EDT

How Global Hotel Alliance Is Helping Travelers Make Environmentally Conscious Booking Decisions

Today’s marketing-savvy travelers know greenwashing when they see it. To help them make authentically sustainable choices, hotel brands need to champion and promote hotels in their portfolios that meet the highest international standards for sustainability initiatives. -Global Hotel Alliance

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