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873 Shade Raises $14M as Creative Teams Replace Fragmented Workflows with One Unified File System

AlleyWatch
AlleyWatch @ AlleyWatch 1 place · 04/28/2026 11:27 EDT

Shade Raises $14M as Creative Teams Replace Fragmented Workflows with One Unified File System

Every creative director knows the feeling: four browser tabs open, a Slack thread full of conflicting file versions, and a deadline approaching while the actual footage is buried somewhere in 10TB of untagged media. Shade, a NYC-based startup, just raised $14M on the argument that the creative industry's file chaos is an infrastructure problem with a real solution. The company has already ingested more than 60 million assets for major brands, agencies, and sports organizations since launching publicly last.

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