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840 Nigeria powers Africa’s $3.1B creator economy — but platform economics ensure Silicon Valley captures the value

Silicon Canals
Justin Brown @ Silicon Canals · 03/16/2026 03:38 EDT

Nigeria powers Africa’s $3.1B creator economy — but platform economics ensure Silicon Valley captures the value

Africa’s creator economy is experiencing significant growth, with Nigeria sitting at the centre of that expansion. The country’s skit-makers, streamers, and comedy creators have built massive audiences across Instagram, YouTube, and TikTok, producing content that rivals professional film production in ambition and reach. Yet many of the continent’s creators earn modest incomes. The gap between ... Read more

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