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1006 Starwood Hotels’ CEO on Why the Revived Brand Is Staying Small

Skift
Sean O'Neill @ Skift · 02/24/2026 16:51 EDT

Starwood Hotels’ CEO on Why the Revived Brand Is Staying Small

The original Starwood Hotels became a powerhouse through a scale game. The revived brand name is a bet that less can be more in today's world of digital distribution and marketing.

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