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69 Kayak’s New Ad Campaign Signals a Marketing Dilemma as AI Grabs Share

Skift
Dennis Schaal @ Skift 2 place · today 16:31 EDT

Kayak’s New Ad Campaign Signals a Marketing Dilemma as AI Grabs Share

Booking Holdings sees AI as the future of travel. Its Kayak brand's marketing doesn't touch on AI, but is trying to convince Millennials it's OK to book on smartphones and to use Kayak to navigate social media distractions.

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