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438 Why K-Pop Sensation BTS’ Comeback Tour Is a Test Case for Live Tourism

Skift
Peden Doma Bhutia @ Skift · today 01:55 EDT

Why K-Pop Sensation BTS’ Comeback Tour Is a Test Case for Live Tourism

The music may be the headline of BTS’s comeback tour, but the travel boom is the subtext, and arguably the bigger story.

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