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273 Hilton Overhauls Loyalty Program: Adds Top Tier, Lowers Bar for Status

Skift
Sean O'Neill @ Skift 1 place · 11/18/2025 07:00 EDT

Hilton Overhauls Loyalty Program: Adds Top Tier, Lowers Bar for Status

Hilton is undergoing its biggest loyalty overhaul in years, placing the company deeper into a race to keep travelers in the fold.

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