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437 Trip.com Decodes the ‘3 Ls’ Shaping Chinese Outbound Travel

Skift
Peden Doma Bhutia @ Skift 2 place · 11/18/2025 00:52 EDT

Trip.com Decodes the ‘3 Ls’ Shaping  Chinese Outbound Travel

Chinese travelers are going longer, farther, and a little off-script. Trip.com’s “3 Ls” may sound like marketing code, but it's clear that long-haul is back, and Europe’s cashing in.

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