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170 Why ITC Hotels’ Revamped Loyalty Program Matters

Skift
Bulbul Dhawan @ Skift 3 place · 10/13/2025 23:00 EDT

Why ITC Hotels’ Revamped Loyalty Program Matters

Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty.

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