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290 Inside The Ascott Limited’s Multi-Typology Brand Strategy

Skift
The Ascott Limited + Skift @ Skift 3 place · today 09:00 EDT

Inside The Ascott Limited’s Multi-Typology Brand Strategy

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy that stretches its strongest brands across property types to keep guests inside a single ecosystem.

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