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513 Breaking Up Google Won’t Fix the Ad Market. Here’s What To Do Instead

The Information
Bill Ready @ The Information · today 13:08 EDT

Breaking Up Google Won’t Fix the Ad Market. Here’s What To Do Instead

Earlier this month, a federal court issued its remedies for the Department of Justice’s case against Google Search. However, there’s another equally consequential remedies decision before the court that could reshape the integrity of the open web and the future of digital publishing.

In this case, the court has already ruled that Google exercised anticompetitive monopoly power in display advertising, substantially harming publishers. But the question before them now is bigger than one company’s fate. It’s.

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