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388 Salesforce, Microsoft Find Selling AI to Enterprises Is Easier Said Than Done

The Information
Aaron Holmes @ The Information · 09/16/2025 13:30 EDT

Salesforce, Microsoft Find Selling AI to Enterprises Is Easier Said Than Done

As new artificial intelligence flooded the software market over the past few years, CEOs of incumbents such as Salesforce and Microsoft said they were in pole position to capitalize on the wave.They already have relationships with the largest companies in the world, which rely on their apps as systems of record, meaning they use them to hold valuable data like customer information or sales forecasts. Adding AI features to those apps seemed like a slam dunk. And if AI models continued to get cheaper and more

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