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21 Perplexity’s Commerce and Ads Experiments Are Stuck in Neutral

The Information
Catherine Perloff @ The Information 1 place · today 15:00 EDT

Perplexity’s Commerce and Ads Experiments Are Stuck in Neutral

Perplexity has drawn plenty of its headlines for its relentless fundraising—which recently valued the artificial intelligence search firm at $20 billion—and its penchant for declaring big-ticket acquisition targets like TikTok. But its efforts to build businesses in online shopping and advertising, which would put Perplexity’s revenue growth on more sustainable footing, have moved much more slowly.

Nearly a year after the company began selling ad space and letting users buy things through its app, marketer

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