7 place 37

300 Apple brand loyalty remains strong in the United States despite small decline

GSMArena.com
GSMArena.com · 05/22/2025 05:52 EDT

Apple brand loyalty remains strong in the United States despite small decline

Recent data on brand loyalty in the United States showed that 89% of Apple users purchased another iPhone when upgrading. Although this share has decreased by five percentage points since 2023, such a loyalty rate remains unmatched in the smartphone industry.

For comparison, Samsung loyalty increased by 8pp, rising from 68% to 76% between 2021 and 2025. However, the report lacks specific data such as sample size or margin of error.



According to CIRP (Consumer Intelligence Research Partners), owner

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