With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›
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Demand is up 6%, occupancy is a fat 77%, and the pipeline is thinning. That may be a textbook setup for pricing power. Read more ›
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Theaters and arenas are becoming year-round brand real estate for airlines targeting premium customers. Whether that presence pays off in bookings, rather than just awareness, remains to be seen. Read more ›
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The island nation draws 1.2 million tourists a year — mostly from Europeans on all-inclusive packages. That won't change overnight, but it may bring awareness to Americans who struggle to place the island nation on a map. Read more ›
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Durable travel tech is forged by hard operating conditions, not venture capital and conference circuits, and Turkey is the proof. Read more ›
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The island nation draws 1.2 million tourists a year — predominantly from Europe, and predominantly on all-inclusive packages. A World Cup run won't change that overnight, but it may bring awareness to Americans who struggle to place the island nation on a map. Read more ›
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Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences. Read more ›
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Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs' OTA fave. Read more ›
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In an often-stagnant deal environment, Noble has been a prolific buyer, adding 149 properties in the last 18 months, mostly through off-market portfolio deals, with a big bet on extended-stay. Read more ›
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The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story. Read more ›
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India's business travel boom gives Booking.com a rare chance to grow two businesses at once — corporate bookings today and leisure loyalty tomorrow. Read more ›
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With a shoppable IShowSpeed video, Expedia is trying to convert creator hype into transactions. Read more ›
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It's the latest move to roll back consumer protections and enforcement measures against airlines. Read more ›
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American is launching flights to Tokyo from Chicago as it seeks to regain some of its market share in the hub that it lost during the pandemic. Read more ›
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Record profits don’t necessarily mean it’s time to buy. Barceló has the cash to acquire hotels but says today’s prices no longer justify the returns it expects. Read more ›
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Three models are emerging for how tourism boards serve their operators with AI, and it is a lot more hands-on than past tech cycles. Read more ›
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For more than a decade, Skift Global Forum has been the room where travel's most consequential decisions take shape. The 2026 edition arrives at a moment when the industry can least afford to form those decisions anywhere else. Read more ›
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Michael O'Leary has tied himself to Ryanair until 2032. He belongs to a shrinking class of airline chiefs who have become almost impossible to replace – which is exactly what makes their eventual departures so risky. Read more ›
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The all-inclusive operator's executive chairman says he isn't selling the company, despite rumors, but is instead pouring tens of millions into properties to drive rate premiums. Read more ›
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The U.S. is looking to repeal a 1973 ban on supersonic flight, which would clear the way for such technology to be operated in the U.S. Read more ›
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Allegiant’s second-quarter guidance swung from a loss to a profit on the heels of lower fuel prices and strong demand. Read more ›
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29.07.2026 18:34
Last update: 18:20 EDT.
News rating updated: 01:20.
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