7 place 0 fresh

43 Marriott Outspends Rivals on TV, But Airbnb Owns the World Cup

Skift
Sean O'Neill @ Skift 2 place · today 14:57 EDT

Marriott Outspends Rivals on TV, But Airbnb Owns the World Cup

Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences.

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