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Bulbul Dhawan @ Skift · 02/13/2026 02:21 EDT

Prism Pushes Into Europe With Hotels as IPO Nears

Prism has Belvilla's presence and the brandscape. Now, all it needs to do is replicate the UK's success in Germany and it's got a scalable international model, too. Read more

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Skift
Adriana Lee @ Skift 2 place · 02/12/2026 19:46 EDT

Expedia’s B2B Surge Buys Time for Vrbo and Hotels.com

Expedia's B2B division is growing nearly five times faster than its consumer brands. That gap buys time for the Vrbo and Hotels.com turnaround — but 2026 will test whether efficiency gains can translate into sustained momentum. Read more

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Skift
Dennis Schaal @ Skift 2 place · 02/12/2026 19:14 EDT

Chesky Disses Rivals’ Chatbots — Calls Airbnb’s AI ‘Impossible to Replicate’

In an era when speed to market is a given, Chesky is arguing that nice and easy does it will win the day. It would be better to say, "We are behind in our AI development, but we are confident that we will get to where we need to be." Read more

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Skift
Luke Martin @ Skift · 02/12/2026 15:30 EDT

Hyatt CEO Sees Lift From AI Search; Reveals ChatGPT App

Hotel groups are increasingly sharing AI risks openly. But Hyatt and others have no choice but to keep experimenting. Read more

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Skift
Meghna Maharishi @ Skift · 02/12/2026 14:17 EDT

Spirit Airlines Brings Back 500 Furloughed Flight Attendants, Will Sell Off Aircraft

Right before spring break, Spirit is bringing back some flight attendants to work after furloughing around 1,800 flight attendants last year. Read more

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Skift
Luke Martin @ Skift · 02/12/2026 13:35 EDT

Hyatt Targets 90% Asset-Light Business, Plans More Hotel Sales

Hyatt’s real estate sell-off is largely complete. The focus now shifts from asset sales to sustaining fee growth. Read more

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Skift
Adriana Lee @ Skift · 02/12/2026 12:27 EDT

Sabre, PayPal, and Mindtrip Partner on Agentic AI Travel Booking

Google just got a run for its money: Sabre, PayPal, and Mindtrip join forces to let travelers plan and book trips inside AI chats. If it works, it’s another sign the next distribution shift may come from travel’s own stack, not just Big Tech. Read more

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Skift
Dennis Schaal @ Skift · 02/12/2026 11:18 EDT

Tripadvisor Sees Traffic Decline from AI Overviews, Considers ‘Strategic Alternatives’ (Again)

Tripadvisor has borne the brunt of declining SEO traffic from Google for many years. Now AI Overviews are pinching Tripadvisor even harder. Read more

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Skift
Peden Doma Bhutia @ Skift · 02/12/2026 10:49 EDT

The Taj Built Indian Hotels Company. Ginger Is the Growth Engine

While Taj still defines Indian Hotels Company's identity, the future growth of the hotel company may depend less on palaces and more on platforms. Read more

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Skift
Deepthi Nair @ Skift · 02/12/2026 10:09 EDT

Etihad Rail Would Cut Abu Dhabi–Dubai Trips to One Hour and Connect 11 Cities

The project’s adoption will depend on whether the ticket price is affordable to the daily commuter. Read more

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Skift
Gordon Smith @ Skift · 02/12/2026 10:07 EDT

Does Lufthansa Group Still Have a Lufthansa Problem?

The Lufthansa Group has plenty of bright spots. Sadly, the airline bearing its name isn’t always one of them. Read more

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Skift
Darin Graham @ Skift · 02/12/2026 09:31 EDT

Marriott Adds New Warning: Climate Change and Extreme Weather Are Raising Costs

Marriott’s shift from “could” to “have” underscores that climate risk is no longer abstract. It is now showing up in insurance bills and operating expenses. Read more

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Skift
Rafat Ali @ Skift · 02/12/2026 07:44 EDT

Saudi Arabia Should Become the World’s Most Event-Friendly Country

Saudi has been running the mass events experiment for centuries with pilgrimage and is now building on it with sports, music, and entertainment. It’s time to scale those lessons….and build a tourism strategy that actually works.​​​​​​​​​​​​​​​​ Read more

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Skift
Peden Doma Bhutia @ Skift · 02/12/2026 05:58 EDT

Oberoi Says Delhi AI Summit Is Filling Hotels, Even in Nearby Gurugram

Oberoi is preparing for a future where growth comes less from building more hotels and more from controlling premium experiences. Read more

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Skift
Kanchi Jain @ Skift · 02/12/2026 03:42 EDT

The AI Use Cases Travel Companies Are Actually Scaling in 2026

AI in travel is no longer new, but it isn’t settled either. Companies are scaling real use cases while discovering, in real time, where speed, trust, and control start to collide. Read more

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Skift
Adriana Lee @ Skift 1 place · 02/12/2026 00:01 EDT

Comcast Partners With Adara to Measure How TV Ads Drive Travel Bookings — Exclusive

Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale. Read more

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Skift
Bulbul Dhawan @ Skift · 02/11/2026 23:00 EDT

India’s Digital Payments Boom Reaches Foreign Shores

The world is no longer expecting Indian travelers to adapt during their travels, and is ready to cater to them instead. Read more

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Skift
Sean O'Neill @ Skift · 02/11/2026 17:48 EDT

New Marriott and Hilton Filings Reveal Risks From AI Platforms to Direct Bookings

Artificial intelligence isn’t charging hotels commissions yet. But lawyers at Marriott and Hilton are already preparing for a world where AI platforms could become the next powerful gatekeepers in travel distribution. Read more

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Skift
Adriana Lee @ Skift 2 place · 02/11/2026 15:57 EDT

Marriott Says Google AI Mode Will Process Bookings, Not Just Links

Marriott is the first major hotel to publicly discuss its work with Google on its upcoming agentic AI travel booking tool. But it raises more questions than answers — especially whether AI Mode offers in-chat checkout for partners and link-outs for everyone else. Read more

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Skift
Rashaad Jorden @ Skift · 02/11/2026 15:07 EDT

U.S. Travel From Canada Falls Again to Start 2026

The decline in visitors from Canada that hit the U.S. travel industry hard in 2025 shows no signs of slowing down. Read more

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05.03.2026 20:46
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