Both Airbnb and Uber have massive audiences. At first glance, expanding their travel offerings looks like an opportunity there for the taking. They will both need to prove it. Read more ›
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H World is betting that China’s real estate slump and Southeast Asia’s travel boom can fuel its next phase of growth. Read more ›
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Reaching Gen Z is a distribution problem, resonating with them is a product problem. Few travel brands have figured out which one they actually have. Those that haven't are already losing ground — they just can't see it in the numbers yet. Read more ›
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International travel to the United States dropped another 14%, raising new questions about America’s image abroad just weeks before the World Cup begins. Read more ›
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Peregrine Hospitality's CEO admits hotels have no competitive moat. His fix is operational discipline. The question is whether that'll be enough to deliver results. Read more ›
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Peregrine Hospitality's CEO admits hotels have no competitive moat. His fix is operational discipline. The question is whether that'll be enough to deliver results. Read more ›
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The order is major win for Boeing, which has been shut out of the Chinese market for nearly decade due to trade tensions between the U.S. and China. Read more ›
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NYC still has the thing every other city wants, and no other city can buy: strangers worth talking to, singing with, eating with, arguing with, and falling in love next to. Read more ›
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In this special edition of the Skift Travel Podcast, Gordon Smith sits down with Nick Adams, the Special Presidential Envoy for American Tourism, Exceptionalism, and Values for one of his first extended interviews in the role. Read more ›
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Repeat visitation must be actively earned, not assumed as a result of satisfaction. Read more ›
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The location was the easy part. Whether Abu Dhabi can fill a $1.7 billion venue with its own original content is the harder question. Read more ›
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The value of a Skift IDEA Award shows up in faster trust, internal momentum, stronger commercial conversations, and industry positioning that competitors notice immediately. Read more ›
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Waiving the visa bond is a relief for World Cup fans — assuming they can afford the ticket prices. Read more ›
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Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear? Read more ›
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Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear? Read more ›
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Travelers are feeling pain at the pump and in the air after an April surge in travel costs. Read more ›
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HBX has been trying to diversify from reselling hotel rooms since before it went public. Each time, the answer is new inventory and better tech for selling. Experiences and AI are the latest pitch. Read more ›
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On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a growing debate across the hotel industry: are brands mistaking temporary strength for long-term stability? From luxury demand and premium travel to pricing power and loyalty, the industry may be more vulnerable than executives want to admit. Read more ›
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Skift Global Forum is built for senior travel leaders making decisions in a market that no longer rewards passive observation. The agenda sets the frame. The room tests the assumptions. The value comes from hearing what leaders are willing to say before the market has settled on a consensus. Read more ›
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Hotel owners see operating-cost inflation grinding margins. One third-party manager is publicly betting that AI and other technologies are the most promising route back to profitability. Read more ›
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04.06.2026 06:05
Last update: 05:55 EDT.
News rating updated: 12:50.
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