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1082 AI Is Eroding the OTA’s First-Click Advantage — Here’s How Hotels Can Win It Back

Skift
Aven Hospitality + Skift @ Skift · 06/22/2026 08:30 EDT

AI Is Eroding the OTA’s First-Click Advantage — Here’s How Hotels Can Win It Back

AI is rapidly shifting hotel discovery from traditional search queries to conversational, intent-driven experiences. This white paper explores how hospitality brands are adapting their technology, content, and booking strategies to drive conversion — ensuring they remain visible and competitive in an AI-mediated travel landscape.

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