COP30 highlighted tourism’s rising influence in climate talks. As industry-led plans move toward national adoption, the importance of being at the table now is only growing. Read more ›
0
Forging a strategic partnership with Sonder was definitely a business and repetitional risk for Marriott. It was apparent even in 2024, although it wasn't a foregone conclusion that things would collapse like they did. Read more ›
1
Google’s tease — that it’s working on an agentic tool for flights and hotels — raised tough questions for partners. Now it’s clearing the air about its expanding role in travel booking. Read more ›
65
It's not clear whether COP30 will go on, but it's a blow for the government of Brazil who were hoping for a climate agreement to come out of the talks. Read more ›
1
Writing about hotel brand relaunches is a bit like writing about ballet performances. It's hard to capture in words, but some approaches are definitely more technically sophisticated than others. Read more ›
0
Saudi Arabia’s tourism progress is real and worth recognizing — but so are the structural challenges it must confront to achieve lasting, credible growth. Read more ›
2
As the airline industry looks toward 2026, one thing is clear from our recent Skift and Airline Weekly webinar: the story is far more complicated than a simple boom or bust narrative. Read more ›
0
Marriott’s newest global brand is getting its first real test in India as it mixes global muscle with local flavour. The company is moving faster than expected to bring a large portfolio of Fern hotels into its system. Read more ›
0
Indian travelers are redefining the global travel market with a shift from bargain hunting to identity-driven travel. As video, creators, and AI now steer decisions, for travel brands, keeping up isn’t optional anymore. Read more ›
1
The bill would restore funding for Brand USA ahead of major tourism events like the World Cup and Olympics. Read more ›
2
The expansion into Europe comes as executives have expressed frustrations over JetBlue’s ability to grow in the region. But the new routes will allow JetBlue to capture more high-spend travelers. Read more ›
31
The Boeing 777X is Emirates’ future flagship, but Sir Tim Clark’s assessment of China’s aerospace ambitions hints at a shifting global balance. Read more ›
27
Despite strength from some destinations, there were widespread declines among the top 10 inbound markets. Read more ›
0
In an industry racing against climate deadlines, the fastest path to impact is turning every breakthrough into a blueprint. Read more ›
15
Travel brands are evolving far beyond selling seats and hotel rooms. The blueprint for diversified growth is not just about what’s offered but also how partnerships, technology, and organizational culture are strategically set up to experiment, scale, and implement. Read more ›
0
The partnership comes as Australia-based Intrepid targets growth in the U.S., where REI has nearly 200 stores and 25 million members. Read more ›
9
Hilton is following the money, not the hype, even if that means telling eager owners their “cool” lifestyle hotel can’t beat a dependable DoubleTree. Read more ›
2
The demand for air travel in India is growing at an unprecedented rate, but the aviation industry is still not out of the woods. Unless airlines expand internationally to gain more forex, they might continue to face losses. Read more ›
2
In court filings, Marriott claims that Sonder sought up to $50 million in emergency funding while allegedly threatening to strand thousands of guests unless Marriott paid up. Read more ›
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13.12.2025 09:06
Last update: 09:00 EDT.
News rating updated: 16:03.
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