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Darin Graham @ Skift · 11/20/2025 18:36 EDT

COP30: Tourism Pushes for Greater Role at UN Climate Talks

COP30 highlighted tourism’s rising influence in climate talks. As industry-led plans move toward national adoption, the importance of being at the table now is only growing. Read more

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Skift
Dennis Schaal @ Skift 2 place · 11/20/2025 17:11 EDT

Marriott Exec: We Made ‘A Fairly Quick Decision’ About Sonder

Forging a strategic partnership with Sonder was definitely a business and repetitional risk for Marriott. It was apparent even in 2024, although it wasn't a foregone conclusion that things would collapse like they did. Read more

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Skift
Adriana Lee @ Skift 1 place · 11/20/2025 15:45 EDT

Google Clarifies Its Agentic AI Booking Plans: ‘No Intention of Becoming an OTA’

Google’s tease — that it’s working on an agentic tool for flights and hotels — raised tough questions for partners. Now it’s clearing the air about its expanding role in travel booking. Read more

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Skift
Darin Graham @ Skift 3 place · 11/20/2025 14:40 EDT

Fire at COP30 Halts UN Climate Negotiations During Tourism Talks 

It's not clear whether COP30 will go on, but it's a blow for the government of Brazil who were hoping for a climate agreement to come out of the talks. Read more

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Skift
Sean O'Neill @ Skift · 11/20/2025 10:28 EDT

Accor Revamps Pullman Brand in Premium Hotel Push

Writing about hotel brand relaunches is a bit like writing about ballet performances. It's hard to capture in words, but some approaches are definitely more technically sophisticated than others. Read more

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Skift
Rafat Ali @ Skift · 11/20/2025 10:09 EDT

Why I Want Saudi Tourism to Succeed, And What It Will Take

Saudi Arabia’s tourism progress is real and worth recognizing — but so are the structural challenges it must confront to achieve lasting, credible growth. Read more

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Skift
Kanchi Jain @ Skift · 11/20/2025 08:12 EDT

Airlines in 2026: Flying into Trouble, or Still Holding Altitude?

As the airline industry looks toward 2026, one thing is clear from our recent Skift and Airline Weekly webinar: the story is far more complicated than a simple boom or bust narrative. Read more

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Skift
Peden Doma Bhutia @ Skift · 11/20/2025 06:29 EDT

Series by Marriott Goes Live in India: What the Rollout Looks Like and Why it Matters

Marriott’s newest global brand is getting its first real test in India as it mixes global muscle with local flavour. The company is moving faster than expected to bring a large portfolio of Fern hotels into its system. Read more

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Skift
Bulbul Dhawan @ Skift · 11/19/2025 23:00 EDT

New Google Report Shows Indians Travel More, Spend More, and Choose Meaning Over Price

Indian travelers are redefining the global travel market with a shift from bargain hunting to identity-driven travel. As video, creators, and AI now steer decisions, for travel brands, keeping up isn’t optional anymore. Read more

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Skift
Bailey Schulz @ Skift · 11/19/2025 21:43 EDT

Brand USA Funding Would Be Restored After 80% Cut Under New Bipartisan Bill

The bill would restore funding for Brand USA ahead of major tourism events like the World Cup and Olympics. Read more

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Skift
Meghna Maharishi @ Skift 2 place · 11/19/2025 15:17 EDT

JetBlue Adds Milan and Barcelona Routes in Premium Push

The expansion into Europe comes as executives have expressed frustrations over JetBlue’s ability to grow in the region. But the new routes will allow JetBlue to capture more high-spend travelers. Read more

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Skift
Ajay Awtaney @ Skift 2 place · 11/19/2025 13:51 EDT

Emirates President Keeps Pressure on Boeing as China’s Comac Edges Into View

The Boeing 777X is Emirates’ future flagship, but Sir Tim Clark’s assessment of China’s aerospace ambitions hints at a shifting global balance. Read more

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Skift
Bailey Schulz @ Skift · 11/19/2025 13:06 EDT

Decline in Overseas Travel to U.S. Sped Up in September

Despite strength from some destinations, there were widespread declines among the top 10 inbound markets. Read more

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Skift
Darin Graham @ Skift 3 place · 11/19/2025 12:55 EDT

The Travel Climate 10

In an industry racing against climate deadlines, the fastest path to impact is turning every breakthrough into a blueprint. Read more

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Skift
ZS + Skift @ Skift · 11/19/2025 11:30 EDT

New Webinar: Innovative Revenue Strategies for Uncertain Times

Travel brands are evolving far beyond selling seats and hotel rooms. The blueprint for diversified growth is not just about what’s offered but also how partnerships, technology, and organizational culture are strategically set up to experiment, scale, and implement. Read more

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Skift
Bailey Schulz @ Skift · 11/19/2025 09:00 EDT

Intrepid Travel and REI Partner to Launch Adventure Tours

The partnership comes as Australia-based Intrepid targets growth in the U.S., where REI has nearly 200 stores and 25 million members. Read more

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Skift
Peden Doma Bhutia @ Skift · 11/19/2025 00:26 EDT

Hilton’s Asia Pacific Playbook: China vs. Japan vs. India

Hilton is following the money, not the hype, even if that means telling eager owners their “cool” lifestyle hotel can’t beat a dependable DoubleTree. Read more

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Skift
Bulbul Dhawan @ Skift · 11/18/2025 23:00 EDT

India’s Aviation to Face Slower Growth, Higher Losses This Year

The demand for air travel in India is growing at an unprecedented rate, but the aviation industry is still not out of the woods. Unless airlines expand internationally to gain more forex, they might continue to face losses. Read more

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Skift
Sean O'Neill @ Skift · 11/18/2025 16:12 EDT

Sonder’s Final Days: Marriott Lays Out the Timeline in Court Docs

In court filings, Marriott claims that Sonder sought up to $50 million in emergency funding while allegedly threatening to strand thousands of guests unless Marriott paid up. Read more

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13.12.2025 09:06
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