A TikTok ban would have disrupted travel marketing to millions of U.S. users. Read more ›
6
Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads. Read more ›
0
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential customers to competitors. Read more ›
2
The loss of Sabre’s standalone sustainability team raises questions about how it will manage climate commitments going forward. Read more ›
0
MSC Cruises’ newest ship brings its latest sustainability technologies to the U.S. market. Multi-fuel design, shore power, and advanced water treatment illustrate progress toward net-zero marine operations by 2050. Read more ›
0
American Express Travel's first app prioritizes convenience over innovation. It repackages existing services for cardholders with Read more ›
3
Skift Global Forum 2025 brings together the most powerful room in travel. This week’s event will be our biggest yet and comes at a pivotal moment for travel leaders seeking to stay ahead of consumers, AI, and the macro shifts impacting the industry. Read more ›
0
From tourists to weddings, Sri Lanka says it knows the Indian playbook and it’s now betting the mix will fuel a boom. Read more ›
0
By doubling down on lifestyle hotels and conversions, Hilton looks to give owners quicker returns and travelers more local flavor. Read more ›
13
The world’s most powerful travel leaders, ranked at the top of the Skift Power Rankings, take the stage at Skift Global Forum 2025. Authority, insight, and influence converge in New York this September. Read more ›
2
A year since Allegiant CEO Greg Anderson took the reins, he said he is “focused on removing anything that distracts us from our competitive strength.” Read more ›
6
Lufthansa is officially focused on integration, not standardization. But the lines between its national brands are being unmistakably redrawn. Read more ›
2
The global cruise sector is led by a highly concentrated group of four companies that control 79% of the market. Read more ›
33
Booking thinks its future agentic AI experience would be able to out-personalize the ChatGPTs and Geminis. Maybe that's so. But the LLMs will have a helluva lot of customer data, as well. Read more ›
0
Marriott is chasing customers beyond hotel lobbies. The strategy: embed Bonvoy points into everyday shopping through tie-ups with retailers, starting with Flipkart, Nectar, and Shinsegae Duty Free. Read more ›
0
Hotel tech is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue. Read more ›
0
Religious tourism is key to the travel fabric of India, but it is now also becoming a driver for premium experiences and leisure travel as Indians increasingly explore blended forms of travel. Read more ›
0
Lofty brand strategies are frequently veering too far away from reality. It's time to rein it in. Read more ›
12
Delta CEO Ed Bastian said the top earners in the U.S. were continuing to spend, despite previous concerns over the economy slowing down. Read more ›
27
Persistent double-digit drops in cross-border trips show Canadians are choosing other options, and many of them are within their own country. Read more ›
2
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17.12.2025 04:17
Last update: 04:10 EDT.
News rating updated: 11:12.
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