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Thomas Bywater @ Skift · 09/15/2025 11:58 EDT

Hotels Grapple With AI’s Double-Sided Impact on Marketing

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads. Read more

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Skift
Dennis Schaal @ Skift · 09/15/2025 11:25 EDT

The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel’s Quiet Money Machine

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential customers to competitors. Read more

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Skift
Darin Graham @ Skift · 09/15/2025 11:02 EDT

Sabre Sustainability Execs Depart in Restructuring

The loss of Sabre’s standalone sustainability team raises questions about how it will manage climate commitments going forward. Read more

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Skift
MSC Cruises + Skift @ Skift · 09/15/2025 09:00 EDT

Inside the Environmental Strategy Behind MSC Cruises’ Newest Ship

MSC Cruises’ newest ship brings its latest sustainability technologies to the U.S. market. Multi-fuel design, shore power, and advanced water treatment illustrate progress toward net-zero marine operations by 2050. Read more

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Skift
Luke Martin @ Skift · 09/15/2025 09:00 EDT

American Express Travel to Debut Travel App for Bookings

American Express Travel's first app prioritizes convenience over innovation. It repackages existing services for cardholders with Read more

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Skift
Brian Quinn @ Skift · 09/15/2025 05:42 EDT

Skift Global Forum 2025: The Big Ideas You’ll Hear on Stage This Week

Skift Global Forum 2025 brings together the most powerful room in travel. This week’s event will be our biggest yet and comes at a pivotal moment for travel leaders seeking to stay ahead of consumers, AI, and the macro shifts impacting the industry. Read more

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Skift
Bulbul Dhawan @ Skift · 09/15/2025 02:41 EDT

Sri Lanka Targets Indian Weddings to Build on Its Largest Source Market

From tourists to weddings, Sri Lanka says it knows the Indian playbook and it’s now betting the mix will fuel a boom. Read more

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Skift
Peden Doma Bhutia @ Skift 3 place · 09/14/2025 21:00 EDT

Inside Hilton’s Asia-Pacific Push Into Lifestyle and Luxury Hotels

By doubling down on lifestyle hotels and conversions, Hilton looks to give owners quicker returns and travelers more local flavor. Read more

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Skift
Kanchi Jain @ Skift 1 place · 09/13/2025 02:52 EDT

Skift Global Forum 2025: Where the Power Players Take the Stage

The world’s most powerful travel leaders, ranked at the top of the Skift Power Rankings, take the stage at Skift Global Forum 2025. Authority, insight, and influence converge in New York this September. Read more

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Skift
Meghna Maharishi @ Skift 2 place · 09/12/2025 14:19 EDT

Allegiant CEO on the Future of Ultra-Low-Cost, Las Vegas Tourism

A year since Allegiant CEO Greg Anderson took the reins, he said he is “focused on removing anything that distracts us from our competitive strength.” Read more

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Skift
Gordon Smith @ Skift 2 place · 09/12/2025 10:05 EDT

Lufthansa Tightens Grip on Group Airlines with Internal Shake-Up

Lufthansa is officially focused on integration, not standardization. But the lines between its national brands are being unmistakably redrawn. Read more

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Skift
Saniya Zanpure @ Skift 1 place · 09/12/2025 09:57 EDT

The ‘Big Four’ Cruise Lines and Next Wave of Growth

The global cruise sector is led by a highly concentrated group of four companies that control 79% of the market. Read more

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Skift
Dennis Schaal @ Skift · 09/11/2025 16:29 EDT

Booking Holdings Bets on Agentic AI to Challenge Big Tech

Booking thinks its future agentic AI experience would be able to out-personalize the ChatGPTs and Geminis. Maybe that's so. But the LLMs will have a helluva lot of customer data, as well. Read more

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Skift
Luke Martin @ Skift · 09/11/2025 13:03 EDT

Marriott’s Latest Loyalty Gambit: Points for Everyday Shopping

Marriott is chasing customers beyond hotel lobbies. The strategy: embed Bonvoy points into everyday shopping through tie-ups with retailers, starting with Flipkart, Nectar, and Shinsegae Duty Free. Read more

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Skift
Robin Gilbert-Jones @ Skift · 09/11/2025 10:27 EDT

Hotels Risk a Tech Trap – Fixing the Basics Unlocks Revenue

Hotel tech is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue. Read more

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Skift
Bulbul Dhawan @ Skift · 09/10/2025 23:00 EDT

How Religious Tourism Is Reframing India’s Hospitality Pipeline

Religious tourism is key to the travel fabric of India, but it is now also becoming a driver for premium experiences and leisure travel as Indians increasingly explore blended forms of travel. Read more

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Skift
Colin Nagy @ Skift 1 place · 09/10/2025 15:54 EDT

The Most Dangerous Divide in Hospitality: When Brand Consultants Collide With Reality

Lofty brand strategies are frequently veering too far away from reality. It's time to rein it in. Read more

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Skift
Meghna Maharishi @ Skift 1 place · 09/10/2025 15:37 EDT

Delta CEO Doubles Down on Premium: 95% of Revenue From $100k Travelers

Delta CEO Ed Bastian said the top earners in the U.S. were continuing to spend, despite previous concerns over the economy slowing down. Read more

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Skift
Rashaad Jorden @ Skift 2 place · 09/10/2025 14:22 EDT

Canadian Travel to the U.S. Falls Sharply Again

Persistent double-digit drops in cross-border trips show Canadians are choosing other options, and many of them are within their own country. Read more

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17.12.2025 04:17
Last update: 04:10 EDT.
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