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713 Marriott’s Latest Loyalty Gambit: Points for Everyday Shopping

Skift
Luke Martin @ Skift · 09/11/2025 13:03 EDT

Marriott’s Latest Loyalty Gambit: Points for Everyday Shopping

Marriott is chasing customers beyond hotel lobbies. The strategy: embed Bonvoy points into everyday shopping through tie-ups with retailers, starting with Flipkart, Nectar, and Shinsegae Duty Free.

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