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695 Booking Holdings Bets on Agentic AI to Challenge Big Tech

Skift
Dennis Schaal @ Skift · 09/11/2025 16:29 EDT

Booking Holdings Bets on Agentic AI to Challenge Big Tech

Booking thinks its future agentic AI experience would be able to out-personalize the ChatGPTs and Geminis. Maybe that's so. But the LLMs will have a helluva lot of customer data, as well.

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