With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›
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The location was the easy part. Whether Abu Dhabi can fill a $1.7 billion venue with its own original content is the harder question. Read more ›
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The value of a Skift IDEA Award shows up in faster trust, internal momentum, stronger commercial conversations, and industry positioning that competitors notice immediately. Read more ›
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Waiving the visa bond is a relief for World Cup fans — assuming they can afford the ticket prices. Read more ›
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Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear? Read more ›
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Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear? Read more ›
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Travelers are feeling pain at the pump and in the air after an April surge in travel costs. Read more ›
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HBX has been trying to diversify from reselling hotel rooms since before it went public. Each time, the answer is new inventory and better tech for selling. Experiences and AI are the latest pitch. Read more ›
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On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a growing debate across the hotel industry: are brands mistaking temporary strength for long-term stability? From luxury demand and premium travel to pricing power and loyalty, the industry may be more vulnerable than executives want to admit. Read more ›
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Skift Global Forum is built for senior travel leaders making decisions in a market that no longer rewards passive observation. The agenda sets the frame. The room tests the assumptions. The value comes from hearing what leaders are willing to say before the market has settled on a consensus. Read more ›
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Hotel owners see operating-cost inflation grinding margins. One third-party manager is publicly betting that AI and other technologies are the most promising route back to profitability. Read more ›
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Rural Morocco is open for investment. Filling it won’t be easy. Read more ›
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Strawberry is doubling down on the Nordics with a co-owned loyalty currency and two new brands. A record 2025 suggests it's working. Read more ›
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Travelers are not staying home, but they are changing destinations. Read more ›
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Now, before we start linking this to Prime Minister Narendra Modi’s appeal to avoid foreign travel, it’s worth remembering that Air India had been warning about rising fuel costs and airspace disruptions for weeks before that call was made. Read more ›
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Ixigo’s latest move comes as travel apps face pressure to do more than list fares, rooms and routes. They now have to help users make decisions faster and with less friction, without sending them elsewhere for answers. Read more ›
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Can a 29-year-old brand with limited resources remake its advertising and products to effectively reach younger generations? Priceline's new CEO is making bets that it can. Read more ›
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After years of thorny negotiations, United flight attendants ratified a new five-year contract that will give them significant raises and boarding pay. And even with high fuel costs, airlines don’t expect those record contracts to change. Read more ›
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The merchant model is the most important thing happening at Booking Holdings. It is also the thing that lets it avoid proving whether Connected Trip actually works. Read more ›
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In one corner stands India’s most influential political leader appealing for no foreign travel. In the other, a middle class obsessed with global holidays, luxury getaways, and Instagram-worthy weddings abroad. The industry is caught in the middle. Read more ›
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TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app. Read more ›
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30.07.2026 04:30
Last update: 04:25 EDT.
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