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872 Strawberry Has No Global Ambitions and a Record Year. Here’s What It Does Differently.

Skift
Luke Martin @ Skift · 05/13/2026 07:18 EDT

Strawberry Has No Global Ambitions and a Record Year. Here’s What It Does Differently.

Strawberry is doubling down on the Nordics with a co-owned loyalty currency and two new brands. A record 2025 suggests it's working.

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