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875 HBX Group to Buy Bridgify as Part of Broader AI Push

Skift
Sean O'Neill @ Skift · 05/13/2026 11:32 EDT

HBX Group to Buy Bridgify as Part of Broader AI Push

HBX has been trying to diversify from reselling hotel rooms since before it went public. Each time, the answer is new inventory and better tech for selling. Experiences and AI are the latest pitch.

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