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Adriana Lee @ Skift 1 place · 12/19/2025 14:41 EDT

TikTok’s U.S. Sale: A Reprieve for Travel Brands, or a Tech-Induced Headache?

TikTok inked a deal to sell a significant portion of its U.S. operation to American investors. The sale may bring clarity, but not comfort, as travel brands wait to see the effect on the algorithms driving discovery. Read more

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Skift
Rafat Ali, with AI analysis @ Skift 2 place · 12/19/2025 14:30 EDT

What 10 Job Postings Tell Us About Disney’s AI Strategy for Travel

Disney's job postings tell us it wants to infuse AI throughout its travel operations. And its approach is definitely more pragmatic than visionary. Read more

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Skift
Colin Nagy @ Skift 3 place · 12/19/2025 10:16 EDT

Why Travel’s Biggest Brands Are Becoming Dangerously Boring

Some travel brands are making the same branding mistakes luxury fashion spent millions learning to regret. Read more

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Skift
Luke Martin @ Skift · 12/19/2025 10:07 EDT

Activist Investor Corvex Challenges Premier Inn Owner Over $4 Billion Plan

Whitbread is a year into a five-year strategy. Corvex wants it to stop and reassess. That puts pressure on the Premier Inn owner to justify its long-term plan. Read more

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Skift
Darin Graham @ Skift 1 place · 12/19/2025 09:48 EDT

‘Double Trouble:’ AI’s Energy Demands Threaten Airlines’ Net-Zero Goals

Airlines are under pressure to decarbonize, but now they’re pointing fingers at AI for stealing the clean energy they need. The question is whether policymakers will listen. Read more

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Skift
Rove Hotels + Skift @ Skift · 12/19/2025 09:00 EDT

Rove Bets on the ‘Hotelization’ of Workspaces with Its New ‘HQ by Rove’ Concept

Offices are no longer simply places where work happens — they’re lifestyle hubs. As companies struggle to bring employees back in person, HQ By Rove is demonstrating the power of hospitality-driven commercial workspaces where people actually want to spend their time. Read more

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Skift
Gordon Smith @ Skift 2 place · 12/19/2025 05:03 EDT

Mexican Airline Mega-Merger: Volaris and Viva Announce Plan to Combine

This pre-Christmas announcement ensures regulators won’t be easing into the holidays. It's a seasonal surprise that’s likely to turn silent nights into sleepless ones for some. Read more

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Skift
Adriana Lee @ Skift · 12/18/2025 16:34 EDT

OpenAI Breaks Open ChatGPT App Submissions

Any travel brand can now submit apps and get listed in its new app store — which means Booking.com and Expedia, early movers in OpenAI’s app ecosystem, will soon get new competition to own ChatGPT’s travel conversations. Read more

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Skift
Dennis Schaal @ Skift · 12/18/2025 16:10 EDT

No Vote on NYC Bill to Ease Short-Term Rental Rules

A change is possible, but for now prospects for altering New York City's quasi ban of short-term rentals look darker than an alleyway in the Bowery. Read more

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Skift
Meghna Maharishi @ Skift 3 place · 12/18/2025 15:13 EDT

American Airlines No Longer Lets Customers Earn Miles on Basic Economy

The policy is another sign that the economy is skewing toward the wealthy and away from the Middle Class. Read more

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Skift
Meghna Maharishi @ Skift · 12/18/2025 14:08 EDT

House Committee Backs Bill to Shield Air Traffic Control From Shutdown Chaos

If the bill passes Congress, it would remove a major bargaining chip that resulted in the end of the two longest government shutdowns in U.S. history. Read more

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Skift
Luke Martin @ Skift 3 place · 12/18/2025 13:57 EDT

Luxury Hotel Race: How the Biggest Groups Stack Up

Everyone wants the luxury traveler, but no two hotel groups define “luxury” the same way. From yachts to boutique collections to loyalty tie-ins, hotel giants are rewriting the rules to win the richest guests in a race that keeps getting bigger. Read more

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Skift
Colin Nagy @ Skift · 12/18/2025 09:52 EDT

AI Is Reshaping Luxury Travel Discovery — Here’s What Marketers Must Do

Luxury travel discovery is being rewritten by large language models — and PR has become performance marketing for machines, not just people. Brands still optimizing for yesterday’s gatekeepers risk disappearing from tomorrow’s consideration set. Read more

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Skift
Kanchi Jain @ Skift · 12/18/2025 06:27 EDT

How Travel Leaders Turn Skift Megatrends Into Winning 2026 Strategies

Each January, travel leaders face the same question: which signals matter enough to act on? Skift Megatrends arrive at the perfect moment, giving teams a preview of the forces that will influence demand, competition, and consumer behavior in the coming year. Read more

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Skift
Bulbul Dhawan @ Skift · 12/17/2025 23:00 EDT

How Live Tourism Fueled India’s Travel Industry This Year

What started as revenge travel post Covid has now changed into Indians taking every event and turning into an opportunity to travel. Read more

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Skift
Meghna Maharishi @ Skift 1 place · 12/17/2025 16:34 EDT

Delta President Glen Hauenstein to Retire

Hauenstein played a pivotal role in Delta’s premium push, which has made the Delta one of the most profitable airlines in the U.S. Read more

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Skift
Meghna Maharishi @ Skift 1 place · 12/17/2025 16:24 EDT

Trump Administration Looks to Ramp Up Flying Taxis

As China makes more advances on flying taxis, the Trump administration is hoping it can speed up the U.S. effort. The biggest startups hope for a 2026 debut. Read more

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Skift
Darin Graham @ Skift · 12/17/2025 14:14 EDT

Air Pollution and Extreme Fog Disrupts Flights in Delhi Amid Peak Tourism Season

Airlines and governments are being forced to adapt to Dehli's worsening winter pollution as visibility drops. Read more

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Skift
Dennis Schaal @ Skift · 12/17/2025 13:59 EDT

Airbnb Passed, Expedia Pounced: Inside Tiqets’ Long Road to a Sale: Scoop

That Airbnb didn't acquire Tiqets for its own experiences business after leading a Series C funding round, didn't give Tiqets much street cred. The Expedia deal couldn't have been a very substantial one for investors given the lack of financial disclosures. Read more

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Skift
Sean O'Neill @ Skift 1 place · 12/17/2025 13:59 EDT

Building Brands vs. AI’s Cheap Wins: How Hilton’s CMO Strikes the Balance

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI. Read more

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07.03.2026 00:34
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