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867 The Weather Company’s New Ad Play Aims to Sell Experiences and Hotel Bookings

Skift
Adriana Lee @ Skift · 05/06/2026 20:45 EDT

The Weather Company’s New Ad Play Aims to Sell Experiences and Hotel Bookings

Weather.com as a first, not last stop in trip planning? Travel content platform Steller and The Weather Company aim to prove that social videos and weather forecasts can reshape the way people find and book itineraries.

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