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793 IHG Reports Strong U.S. Demand, a Middle East Hit, and a Bet on AI Content Over Scale

Skift
Luke Martin @ Skift · 05/07/2026 12:24 EDT

IHG Reports Strong U.S. Demand, a Middle East Hit, and a Bet on AI Content Over Scale

IHG is changing how guests search on its own channels. The bigger question is whether its content infrastructure will make it show up when they search everywhere else.

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