On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a growing debate across the hotel industry: are brands mistaking temporary strength for long-term stability? From luxury demand and premium travel to pricing power and loyalty, the industry may be more vulnerable than executives want to admit. Read more ›
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Skift Global Forum is built for senior travel leaders making decisions in a market that no longer rewards passive observation. The agenda sets the frame. The room tests the assumptions. The value comes from hearing what leaders are willing to say before the market has settled on a consensus. Read more ›
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Hotel owners see operating-cost inflation grinding margins. One third-party manager is publicly betting that AI and other technologies are the most promising route back to profitability. Read more ›
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Rural Morocco is open for investment. Filling it won’t be easy. Read more ›
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Strawberry is doubling down on the Nordics with a co-owned loyalty currency and two new brands. A record 2025 suggests it's working. Read more ›
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Travelers are not staying home, but they are changing destinations. Read more ›
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Now, before we start linking this to Prime Minister Narendra Modi’s appeal to avoid foreign travel, it’s worth remembering that Air India had been warning about rising fuel costs and airspace disruptions for weeks before that call was made. Read more ›
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Ixigo’s latest move comes as travel apps face pressure to do more than list fares, rooms and routes. They now have to help users make decisions faster and with less friction, without sending them elsewhere for answers. Read more ›
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Can a 29-year-old brand with limited resources remake its advertising and products to effectively reach younger generations? Priceline's new CEO is making bets that it can. Read more ›
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After years of thorny negotiations, United flight attendants ratified a new five-year contract that will give them significant raises and boarding pay. And even with high fuel costs, airlines don’t expect those record contracts to change. Read more ›
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The merchant model is the most important thing happening at Booking Holdings. It is also the thing that lets it avoid proving whether Connected Trip actually works. Read more ›
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In one corner stands India’s most influential political leader appealing for no foreign travel. In the other, a middle class obsessed with global holidays, luxury getaways, and Instagram-worthy weddings abroad. The industry is caught in the middle. Read more ›
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TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app. Read more ›
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What was sold as a minority investment has become outright control in record time. Expect Lufthansa to bring the same German gusto to the looming battle for TAP Air Portugal. Read more ›
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A travel trade group says it’ll take years before international travel to the U.S. to return to pre-pandemic rates. Read more ›
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OpenAI’s new $4 billion deployment company gives travel brands a clearer path to adopting AI at scale — and starts with the team behind Virgin Atlantic’s AI concierge. Read more ›
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In her seven years heading Expedia B2B before becoming CEO in 2024, you can imagine Ariane Gorin feeling that the unit had so much unrealized potential. While Booking Holdings might be the much larger business, Gorin is trying to show that Expedia B2B is the secret sauce. Read more ›
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Live-event organizers have learned high earners will pay almost anything for "the experience." FIFA is the latest to cash in. Read more ›
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The industry keeps celebrating its ability to bounce back. That may be the problem. Read more ›
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Canadians ticked back across the border in April, but they're still booking almost everywhere but the U.S. Read more ›
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22.07.2026 01:02
Last update: 00:55 EDT.
News rating updated: 07:50.
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