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954 OpenAI Builds AI Deployment Biz Around Team Behind Virgin Atlantic Concierge

Skift
Adriana Lee @ Skift · 05/11/2026 17:55 EDT

OpenAI Builds AI Deployment Biz Around Team Behind Virgin Atlantic Concierge

OpenAI’s new $4 billion deployment company gives travel brands a clearer path to adopting AI at scale — and starts with the team behind Virgin Atlantic’s AI concierge.

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