United CEO Scott Kirby is doubling down on premium, banking on high-spend travelers not flinching even if the broader economy softens. Read more âș
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For years, the travel industry has coasted on millennial devotion. When it comes to connecting with Gen Z, brands are going to have to work harder. Read more âș
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Many hotels are seeing soft 2026 World Cup bookings as fans seem to be waiting until the last minute. It seems possible that the event will draw a higher mix of domestic fans than many first expected. Read more âș
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Travel demand is holding steady but shifting to last-minute booking behavior, forcing companies to adapt faster, while IHG argues scale is the best defense against global uncertainty and a new CEO letter warns that many 2026 assumptions have already broken. On todayâs Skift Daily Briefing, Sarah Dandashy breaks down why shorter booking windows are reshaping [âŠ] Read more âș
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The data is clear: food-led hotels only outperform when they're not competing with a vibrant local dining scene. Minor Hotels and a wave of other hotel groups will have to place its their new culinary-themed brands carefully. Read more âș
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Coral Beach Resort Sharjah is the first hotel in the Middle East to sign the Glasgow Declaration. But the real question for hotel owners is whether these pledges translate into lower costs or stronger demand in a region still heavily reliant on fossil fuels. Read more âș
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Nick Adams' public comments go against the vision of tourism as a way to promote cross-cultural understanding â an awkward fit for a job meant to promote the U.S. abroad. Read more âș
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They say aggressive discounting has become unavoidable due to âunreasonableâ offers from hotels. Read more âș
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On this weekâs â Good Morning Hospitality, A Skift Podcastâ : GMH Hotels Edition, â Sarah Dandashyâ and guest host â Katie Clineâ , host of â Suite Success: Masters of Hospitalityâ , a Skift Podcast, break down â Hyattâ âs latest AI push and whether hotel brands can finally compete with OTAs by capturing travelers earlier in the booking journey. Read more âș
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Indiaâs expanding middle class and spending power is placing it at the center of global travel space. And hotel companies are now focusing on attracting Indians in their own country. Read more âș
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Accorâs CEO says travel demand is holding steady, but behaving differently. Shorter booking windows and rapid shifts between destinations are forcing hotel companies to stay agile. Read more âș
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Six big assumptions broke in one quarter. The CEOs still running the January plan are sleepwalking into a margin trap.ââââââââââââââââ Read more âș
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Hyatt is using artificial intelligence to get closer to trip discovery, where customer intent, loyalty, and direct booking economics increasingly overlap. Read more âș
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IHGâs view is that volatility is now a constant, but that large, diversified hotel groups are still positioned to benefit, so long as travel demand stays strong. Read more âș
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Although New York Cityâs overall tourism exceeded expectations last year, the city still has significant work to do to attract higher-spending international visitors. Read more âș
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Decarbonization targets are opening a market for electric equipment in ski resorts and electric snowmobiles are among the first products that can compete with diesel on price and performance. Read more âș
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The hotel giants are becoming distribution "platforms" of brands run by others, not just brand owners themselves. Hilton is the latest to embrace this shift with its new "brand of brands," Select by Hilton. Read more âș
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Bookings might bounce back in June. But if fuel costs keep climbing and wallets get tighter, the bigger worry is whether it will erode the spending power that makes Southeast Asians want to travel at all. Read more âș
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The Middle East âticked all the boxesâ for many betrothed couplesâ ideal Indian destination wedding. But the Iran War is shifting this valuable business elsewhere. Read more âș
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United is forging ahead with its growth plans and doubling down on premium experiences. Read more âș
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09.05.2026 00:42
Last update: 00:26 EDT.
News rating updated: 07:30.
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