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94 Hilton’s Yotel Franchise Deal Tests New ‘Platform’ Model

Skift
Sean O'Neill @ Skift · today 12:47 EDT

Hilton’s Yotel Franchise Deal Tests New ‘Platform’ Model

The hotel giants are becoming distribution "platforms" of brands run by others, not just brand owners themselves. Hilton is the latest to embrace this shift with its new "brand of brands," Select by Hilton.

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