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969 Accor CEO: Geopolitical Turmoil Isn’t Killing Travel, But Companies Need Agility

Skift
Luke Martin @ Skift · 03/25/2026 08:04 EDT

Accor CEO: Geopolitical Turmoil Isn’t Killing Travel, But Companies Need Agility

Accor’s CEO says travel demand is holding steady, but behaving differently. Shorter booking windows and rapid shifts between destinations are forcing hotel companies to stay agile.

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