With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›
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Wildfires in France and Spain forced evacuations near popular tourist destinations like Bordeaux and Madrid. EU officials say risks could spread to other parts of the continent. Read more ›
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Frontier Airlines saw record revenue in the second quarter on higher airfares and a readjustment in capacity following Spirit’s liquidation. Read more ›
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Before the Iran war, all three of Europe's largest legacy players enjoyed decent profits. A costlier second half of the year will test how much of that holds. Read more ›
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Experience premiums are bankable; sustainability premiums are not. Both poll more than 70% on the question of whether they matter to travelers, but only one shows up in wallet share. Read more ›
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After a 12-year campaign, Mount Olympus and its wider area has been inscribed as a UNESCO World Heritage Site. Tour operators welcome the designation as a boost to tourism — and environmental protection. Read more ›
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We mapped who owns travel's physical layer in 2026 and it came back sovereign, but the money is not as patient as it used to be, and after the Saudi-UAE rift, not as unified either. Read more ›
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Every Skift Global Forum ticket works across six windows, from two weeks out to on-demand afterward. Attendees who use each one walk in with meetings booked, stay present in the room, and leave with the introductions that turn into next quarter's deals. Read more ›
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Chinese demand for outbound travel continues to grow in 2026 despite war and diplomatic fallout. What's holding the market back now isn't hesitation, it's a shortage of flights. Read more ›
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Retail and finance drove Google's search ad revenue this quarter. But Google chose travel — IHG for its newest ad format, Booking Holdings for cloud and AI-powered transactions — to show investors where its AI business lines are converging. Read more ›
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Hilton said it wants to help owners facing squeezed margins, such as by cutting some fees. "We're spending a huge amount of time on this," says CEO Chris Nassetta. Read more ›
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Despite some skepticism about JetBlue’s viability, the carrier reaffirmed its outlook for the year and is banking on domestic first class to help it turn a profit. Read more ›
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Fora’s $1 billion valuation rests on one bet: its existing advisors will keep booking more, allowing the platform to grow without taking more from them or from hotels. Read more ›
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Cruise line operators are underperforming the market for the first time post-COVID as war in the Middle East weighs on bookings. Read more ›
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The choice of a cities-and-operations operator to succeed a former White House press secretary on policy strategy signals that Airbnb could be reverting to a more of an aggressive regulatory ground game in the years ahead. Read more ›
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IHG is the latest major hotel group to test natural-language search in its site and app. An equally notable move is its upcoming content platform to help ensure that its hotels' unique qualities are visible in AI-powered search results. Read more ›
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In acquiring TheFork, American Express wouldn't be merely adding some dining reservations' bookings. Instead, it's adding valuable data about discretionary spend, expanding its global footprint, and enticing nonmembers to become cardholders. Read more ›
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Amazon is betting that stored payment credentials, new MCP support and 180 million Prime members can solve the problem that stopped OpenAI cold: getting travelers to complete a purchase inside an AI conversation. Read more ›
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Trip.com will now have to prove that it can keep hotels, sustain growth, and defend its market position without the commercial tools that regulators ruled crossed the line. Read more ›
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Airbnb wants to be the only travel app you'll ever need, but its new car rental tie-up hands the wheel to Expedia — the same OTA that's buying CarTrawler, the partner now filling that gap. Read more ›
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The travel industry bet billions that the 2026 World Cup would bring throngs of international travellers to North America. Instead, it got lower hotel occupancy, price spikes, and fewer travelers. It’s a warning the United States shouldn’t ignore twice. Read more ›
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A regulatory change most investors are still catching up to is reshaping how China’s hotel assets get bought, sold and valued. Read more ›
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A Vancouver company that runs hundreds of niche travel sites bought the Sonder name. The brand carcass has value for its residual search traffic. Read more ›
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China's latest antitrust ruling puts new scrutiny on how online travel platforms use exclusivity, pricing, and traffic allocation to maintain their edge. Read more ›
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Airbnb wants to be the only travel app you'll ever need, but its new car rental tie-up hands the wheel to Expedia — the same OTA that's buying CarTrawler, the partner now filling that gap. Read more ›
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The proposed merger represents United CEO Scott Kirby’s high appetite for ambitious and large deals. Read more ›
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Travel search is auctions stacked on auctions: everyone demands fairness from the layer above while selling position to the layer below. Read more ›
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With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›
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As wildfires grow more frequent and severe, insurers are no longer pricing risk by location alone — they’re underwriting based on how resilient a property is, pushing operators to firm up their hotels. Read more ›
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29.07.2026 17:08
Last update: 17:01 EDT.
News rating updated: 00:00.
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