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54 IHG Joins Hilton and Marriott With AI Search

Skift
Sean O'Neill and Luke Martin @ Skift 2 place · today 11:32 EDT

IHG Joins Hilton and Marriott With AI Search

IHG is the latest major hotel group to test natural-language search in its site and app. An equally notable move is its upcoming content platform to help ensure that its hotels' unique qualities are visible in AI-powered search results.

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