With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›
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Selling your brand to a major group and staying on to run the hotels is an unusual move. A year in, the distribution lift is real. Whether Marriott can now grow CitizenM beyond its original backer is the open question. Read more ›
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Fewer orders than the hype promised, and most of the big money spent by companies that don't fly a single passenger. Read more ›
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Nearly every travel company now claims to be deploying AI. Far fewer can show the outcome, and Europe's rules and languages make proof harder to reach than anywhere else. The Skift Data + AI Summit Europe is where leaders close that distance. Read more ›
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American has made some capacity cuts, but they’re much more modest compared to that of its chief rivals Delta and United. Executives at the carrier said they were taking a more conservative approach to cuts due to volatility around fuel prices. Read more ›
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Wyndham’s U.S. room count looks stable. What’s actually happening is a systematic swap — lower-fee economy hotels out, higher-fee midscale in. Read more ›
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IATA has picked its first leader from outside the airline industry in four decades. The gamble is whether member carriers will take their cues from an economist who has never run an airline. Read more ›
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IndiGo charged more, earned more, and still lost money. Welcome to the brutal math of aviation. Read more ›
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If the idea is to break the two-airline duopoly, the irony is hard to miss. India could end up replacing airline concentration with something even more powerful — a conglomerate that controls the skies, the gates, and everything in between. Read more ›
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Brussels has spent a decade litigating who sits atop the results page. This fine won't settle it. Expect the fight to drag on. Read more ›
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Gulf hotels were already struggling before this month's headlines. A hoped-for recovery may get pushed out further. Read more ›
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AI is quickly becoming part of the travel customer journey, but consumer confidence isn't keeping pace. A new report from Wunderkind examines why trust has become one of the biggest challenges facing AI-powered travel experiences. Read more ›
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Pricing power has emerged as a major theme of second-quarter earnings as airlines look to make their pricing gains permanent. Read more ›
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The timeshare segment is a lending business in a hospitality costume, and that dynamic is helping to drive consolidation. Read more ›
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Southwest said it will focus more on enhancing its network, products, and pricing as part of an effort to further strengthen its profitability. Read more ›
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Surging fuel costs hit Alaska particularly hard this year. But the carrier is betting that it can turn its profitability around with higher travel demand — and even catch up to Delta and United. Read more ›
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Emirates has rebuilt faster than initially forecast, and faster than the war itself has resolved. Sir Tim Clark's well-worn crisis-management playbook is being tested in real time — and it's holding so far. Read more ›
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Three of the world’s biggest hotel groups have launched debit cards in the UK and nowhere else. The reason has little to do with loyalty strategy. Read more ›
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The Saudi-UAE rift is reaching travel through the banking rails first. The thing to watch is whether it reaches demand next. Read more ›
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AI search is shrinking the open channel where travel bought its customers, so the largest companies are trading member bases with each other instead. Read more ›
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Flexible financing is becoming more than a way to complete a travel purchase. For airlines and other travel brands, the next opportunity is using financing to support brand equity and profits. Read more ›
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29.07.2026 17:08
Last update: 17:01 EDT.
News rating updated: 00:00.
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