Skift

News from Skift


Week's most reacted
20.07.2026 − 26.07.2026
Skift
Meghna Maharishi @ Skift 1 place · 07/24/2026 13:35 EDT

Lounges Could Be Next in Southwest’s Overhaul: ‘There’s Work Underway’

With the possibility of lounges, Southwest is betting that it can capture more premium customers and boost engagement with its loyalty program. Read more ›

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Skift
Luke Martin @ Skift 3 place · 07/24/2026 10:57 EDT

CitizenM, 1 Year Later: Learning to Love Marriott Audits and New Bonvoy Guests

Selling your brand to a major group and staying on to run the hotels is an unusual move. A year in, the distribution lift is real. Whether Marriott can now grow CitizenM beyond its original backer is the open question. Read more ›

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Skift
Gordon Smith @ Skift · 07/24/2026 09:20 EDT

Skift’s Farnborough Cheat Sheet: Key Aircraft Deals Explained

Fewer orders than the hype promised, and most of the big money spent by companies that don't fly a single passenger. Read more ›

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Skift
Kanchi Jain @ Skift · 07/24/2026 08:30 EDT

Skift Brings Data + AI Summit to Europe for the First Time

Nearly every travel company now claims to be deploying AI. Far fewer can show the outcome, and Europe's rules and languages make proof harder to reach than anywhere else. The Skift Data + AI Summit Europe is where leaders close that distance. Read more ›

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Skift
Meghna Maharishi @ Skift · 07/23/2026 17:08 EDT

Most Airlines Are Holding Back on Capacity — American Is Flying More

American has made some capacity cuts, but they’re much more modest compared to that of its chief rivals Delta and United. Executives at the carrier said they were taking a more conservative approach to cuts due to volatility around fuel prices. Read more ›

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Skift
Luke Martin @ Skift · 07/23/2026 13:12 EDT

Wyndham’s Portfolio Overhaul: Budget Hotels Are Out, Higher Fees Are In

Wyndham’s U.S. room count looks stable. What’s actually happening is a systematic swap — lower-fee economy hotels out, higher-fee midscale in. Read more ›

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Skift
Gordon Smith @ Skift · 07/23/2026 12:51 EDT

IATA Makes Surprise Pick for New Leader, Skips Airline Veterans

IATA has picked its first leader from outside the airline industry in four decades. The gamble is whether member carriers will take their cues from an economist who has never run an airline. Read more ›

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Skift
Peden Doma Bhutia @ Skift · 07/23/2026 12:26 EDT

IndiGo Swings to Loss as Fuel Costs Surge Amid Middle East Flare-Up

IndiGo charged more, earned more, and still lost money. Welcome to the brutal math of aviation. Read more ›

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Skift
Peden Doma Bhutia @ Skift · 07/23/2026 11:28 EDT

If the idea is to break the two-airline duopoly, the irony is hard to miss. India could end up replacing airline concentration with something even more powerful — a conglomerate that controls the skies, the gates, and everything in between. Read more ›

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Skift
Sean O'Neill @ Skift · 07/23/2026 10:43 EDT

EU Claims Google Buries Travel Rivals in Search as Part of $525 Million Fine

Brussels has spent a decade litigating who sits atop the results page. This fine won't settle it. Expect the fight to drag on. Read more ›

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Skift
Deepthi Nair @ Skift · 07/23/2026 09:48 EDT

Travel Advisories Are Back and the Gulf Is Out With Flight Deals and Easier Visas

Gulf hotels were already struggling before this month's headlines. A hoped-for recovery may get pushed out further. Read more ›

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Skift
Wunderkind + Skift @ Skift · 07/23/2026 09:00 EDT

54% of Travelers Distrust Your AI Recommendations — Now What? 

AI is quickly becoming part of the travel customer journey, but consumer confidence isn't keeping pace. A new report from Wunderkind examines why trust has become one of the biggest challenges facing AI-powered travel experiences. Read more ›

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Skift
Meghna Maharishi @ Skift · 07/23/2026 07:54 EDT

American Airlines Offset Half Its Fuel Costs With Higher Fares, But Cuts Profit Outlook

Pricing power has emerged as a major theme of second-quarter earnings as airlines look to make their pricing gains permanent. Read more ›

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Skift
Sean O'Neill @ Skift · 07/22/2026 17:02 EDT

Behind Travel + Leisure’s $343 Million Bet, and Why More Timeshare Deals Are Coming

The timeshare segment is a lending business in a hospitality costume, and that dynamic is helping to drive consolidation. Read more ›

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Skift
Meghna Maharishi @ Skift · 07/22/2026 16:59 EDT

Southwest’s New Fees and Fare Hikes Offset an $889 Million Fuel Bill

Southwest said it will focus more on enhancing its network, products, and pricing as part of an effort to further strengthen its profitability. Read more ›

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Skift
Meghna Maharishi @ Skift · 07/22/2026 15:26 EDT

Fuel Costs Wipe Out Alaska Airlines’ Profit — Nearly $500 Million in Losses

Surging fuel costs hit Alaska particularly hard this year. But the carrier is betting that it can turn its profitability around with higher travel demand — and even catch up to Delta and United. Read more ›

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Skift
Gordon Smith @ Skift · 07/22/2026 14:53 EDT

Emirates Rebuilds to 92% Capacity, Even as the Iran War Grinds On

Emirates has rebuilt faster than initially forecast, and faster than the war itself has resolved. Sir Tim Clark's well-worn crisis-management playbook is being tested in real time — and it's holding so far. Read more ›

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Skift
Luke Martin @ Skift · 07/22/2026 12:19 EDT

Hilton, Marriott, and IHG Have All Launched UK Debit Cards. Here’s Why.

Three of the world’s biggest hotel groups have launched debit cards in the UK and nowhere else. The reason has little to do with loyalty strategy. Read more ›

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Skift
Deepthi Nair @ Skift · 07/22/2026 10:41 EDT

UAE Travel Agencies Report Delays in Payments From Saudi Clients

The Saudi-UAE rift is reaching travel through the banking rails first. The thing to watch is whether it reaches demand next. Read more ›

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Skift
Rafat Ali @ Skift · 07/22/2026 09:30 EDT

Travel Customer Acquisition Is Moving Into Private Treaties

AI search is shrinking the open channel where travel bought its customers, so the largest companies are trading member bases with each other instead. Read more ›

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Skift
ClarityPay + Skift @ Skift · 07/22/2026 09:00 EDT

A New Class of Buy Now, Pay Later: From Checkout Utility to Enterprise Growth Lever

Flexible financing is becoming more than a way to complete a travel purchase. For airlines and other travel brands, the next opportunity is using financing to support brand equity and profits. Read more ›

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29.07.2026 17:08
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