Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These apps have become key in organising the various bookings that go into a successful trip, and there are plenty of apps available for each type of travel niche. According to the Travel App Report, over 900 million people used travel apps in 2024. Since... Read more ›
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![Turning data into dollars [online event]](https://times42.com/media/3/7/3/10956373_640x200.jpg "Turning data into dollars [online event]")
Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app publishers who know how to adapt and capitalize in this shifting environment. On September 4th, join Verve’s SVP & GM of Marketplace Aviran Edery alongside leading industry experts for Turning Data Into Dollars: App Publishers’ 2026 Guide, a live online event designed to help you navigate and thrive in this new... Read more ›
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FunnelFox, a US-based startup pioneering Web2App technology, today announced the launch of FunnelFox Billing, the industry’s first all-in-one solution for managing web-based payments for mobile apps. Designed to help growth teams navigate the complexity of Web2App monetization and overcome infrastructure blockers, FunnelFox Billing unifies the entire web payment flow into a single interface – from checkout to chargeback protection. Early results show a 20-30% increase in payment success rates. Market... Read more ›
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With 7 weeks to go until App Promotion Summit NYC on September 18th, the marketplace is now almost full with only a handful of stands still available. Industry leaders including RevenueCat, Paddle, Appfigures, Reddit, Stream, Mintegral, T-Mobile Advertising Solutions, Adapty, Gummicube, MobileAction, Superwall, Alison, Vibe, FastSpring, and AppTweak will be showcasing their products and services at the conference. App Promotion Summit NYC will feature sessions on user acquisition, retention, monetization,... Read more ›
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Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company made $160 billion from advertising revenues in 2024, with $91.3 billion from Facebook and an estimated $66.9 billion from Instagram. That makes them the two largest social apps by far in revenue terms, although YouTube is beginning to grow its business to be competitive with at... Read more ›
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App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that account for regional differences and user psychology. Speaking at App Promotion Summit London 2025, Jens-Fabian Goetzmann from RevenueCat presented data showing that 28% of users cancel seven-day trials within the first hour, with 60% churning within 36 hours. This early abandonment pattern has forced developers to rethink traditional subscription approac Read more ›
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Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These apps have become key in organising the various bookings that go into a successful trip, and there are plenty of apps available for each type of travel niche. According to the Travel App Report, over 900 million people used travel apps in 2024. Since... Read more ›
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Leading app growth agency Yodel Mobile by NP Digital has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative, enhancing HerVenture, the Foundation’s free, award-winning mobile learning app designed to support women entrepreneurs. Yodel Mobile will provide comprehensive App Store Optimisation (ASO) support, at no cost to HerVenture, to boost HerVenture’s visibility and conversion in the Nigerian app store, a key... Read more ›
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In today’s rapidly evolving mobile landscape, building a successful app requires navigating an increasingly complex ecosystem of tools and technologies. Modern development demands expertise across multiple domains — from backend infrastructure and testing pipelines to distribution strategies and cross-platform frameworks. User expectations have reached unprecedented heights while the market grows more competitive daily. Choosing the right development stack has evolved far beyond simple coding decisions to b Read more ›
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Sherina Khalidi stood before the audience at App Promotion Summit London 2025 with the kind of graph that would make any marketing executive wince. The line was stubbornly flat — a visual testament to what she called “not very satisfying” growth at Deezer, the Paris-based music streaming service where she serves as VP of Marketing. But Khalidi had learned to love that graph, because it told a story about constraints... Read more ›
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In today’s rapidly evolving mobile landscape, building a successful app requires navigating an increasingly complex ecosystem of tools and technologies. Modern development demands expertise across multiple domains — from backend infrastructure and testing pipelines to distribution strategies and cross-platform frameworks. User expectations have reached unprecedented heights while the market grows more competitive daily. Choosing the right development stack has evolved far beyond simple coding decisions to b Read more ›
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Super early bird tickets for App Promotion Summit NYC 2025 end this Friday, July 25th. The summit will bring together more than 300 in-person participants and will feature over 30 industry experts presenting across three dedicated content stages. The event also promises outstanding networking opportunities. Tickets are currently available with savings up to $500, but prices increase after Friday’s deadline. Don’t miss out on the opportunity to be part of... Read more ›
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TikTok’s revenue surged to $23 billion in 2024, according to the TikTok App Report, making it the fourth largest social app by revenue behind Facebook, Instagram and YouTube. The majority of this revenue came from its advertising platform, which generated $17 billion in 2024. In-app purchases and commerce are the other two revenue pillars for TikTok, each generating over $2 billion for the app. TikTok revenue by type 2018 to... Read more ›
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App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and Vinted at this year’s premier app growth event. The summit, taking place on November 27th at Hotel Adlon, brings together app marketers and product experts to share cutting-edge growth strategies and tactics. We are now are seeking exceptional speakers with diverse backgrounds across the entire app ecosystem, from eCommerce and travel... Read more ›
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App marketing teams are embracing a more pragmatic approach to data analysis, prioritizing business outcomes over statistical significance as industry leaders advocate for “data-powered” rather than “data-driven” decision making. Speaking at App Promotion Summit London 2025, Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak, outlined how marketing teams can make confident decisions even when statistical certainty remains elusive—a challenge that has long plagued App Store Optimization effort Read more ›
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The 2025 edition of the Food Delivery App Report is now available, with key insights into the market and new data on how the industry and the many players in it performed in 2024. Here are some of the highlights: 1. Revenue Growth Continues Despite Market Maturity Global food delivery revenues rose 15.5% to $114.5 billion in 2024. The grocery delivery market also hit a new peak at $22.8 billion,... Read more ›
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Mobile video advertising faces challenges with measuring genuine user intent as click-through rates reach unprecedented levels, with industry analysis suggesting that accidental clicks may be driving a significant portion of app installs while authentic user engagement becomes more difficult to track. Speaking at App Promotion Summit London 2025, Tomás Yacachury, Strategic Partnerships Manager and Supply Lead at Kayzen, presented findings showing that video ad click rates have increased from 10-20%... Read more ›
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Not long ago, reaching audiences online was relatively simple: create an ad, place it, and watch it work. But today’s digital landscape tells a different story. As the environment grows more cluttered and complex, with rising costs and shifting user behavior, what once worked is no longer enough. Browsers present an alternate channel for brands to reach incremental users at scale, right from their start page. VEVE has put together... Read more ›
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App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. The event will take place on September 18th at 360 Madison. The summit will cover everything around growing and scaling apps, with sessions on AI integration in app marketing, product-led growth, retention, user acquisition, revenue growth, and more. This year’s expanded format includes four content tracks, featuring insightful talks, panel discussions, deep-dive workshops, and a... Read more ›
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Mobile app marketers are witnessing a seismic shift in campaign performance as artificial intelligence systems demonstrate the ability to deliver dramatic revenue increases without human oversight. New data presented at App Promotion Summit London 2025 reveals that AI-powered optimization achieved a 55% increase in return on ad spend while maintaining identical budgets, marking a watershed moment for automated marketing. “We’re seeing something unprecedented,” said Thomas Kriebernegg, AI Marketing Leader at Read more ›
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New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, with nearly half of marketing budgets generating only 7% of actual value. The analysis also shows Apple Search Ads receiving up to 75% more credit than it deserves while other channels are systematically undervalued by billions of dollars. The findings, presented by Kochava’s Gary Danks at App Promotion Summit... Read more ›
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Most popular sources
Tom's Hardware
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18% 14 |
Business Insider
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16% 12 |
Financial Times
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13% |
Gizmodo
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9% 1 |
Android Authority
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6% 0 |
| View sources » | |
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10.08.2025 23:49
Last update: 23:05 EDT.
News rating updated: 06:40.
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