Braavo Capital, the leading financing partner for consumer subscription apps, announced today the successful closing of a $5 million Series B funding round. Led by existing insiders with participation from Series A lead investor Headline, and accompanied by a new $30 million debt fund with Upper90, this capital injection marks a significant milestone for Braavo’s continued expansion. Established in 2015, Braavo has emerged as the global leader in financing solutions... Read more ›
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Braavo Capital, the leading financing partner for consumer subscription apps, announced today the successful closing of a $5 million Series B funding round. Led by existing insiders with participation from Series A lead investor Headline, and accompanied by a new $30 million debt fund with Upper90, this capital injection marks a significant milestone for Braavo’s continued expansion. Established in 2015, Braavo has emerged as the global leader in financing solutions... Read more ›
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The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly competitive market. Recognizing the critical need for a cohesive approach, the Sustainable Growth Handbook has been launched, setting a new standard for mobile app growth strategies. This innovative Handbook delivers a comprehensive framework focused on three core areas essential for scalable app success: Acquisition, Product, and Engagement. These areas... Read more ›
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With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday, June 7th. The packed agenda features 3 rooms of app growth talks, panels, workshops and interactive sessions. We have some great sessions lined up including: Mastering The Media Mix: A Fireside Chat with Fubo How to Predict Churn Behavior Before App Users Go Dormant... Read more ›
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Historically, web-based acquisition for mobile-first companies wasn’t widely utilized. With the introduction of Apple’s App Tracking Transparency, there’s been a noticeable shift towards adopting web-to-app and web-to-web strategies, opening up a wide range of possibilities for subscription app marketers. The web-to-web strategy involves acquiring users through a web landing page and then transitioning them to a web app. This approach is gaining popularity among subscription-based apps for many reasons, as. Read more ›
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Tired of spending hours creating and testing push ad creatives? Well, you’re about to feel very energized again! Say goodbye to tiring asset creation and long testing with PropellerAds‘ new feature—Auto Creatives. The machine-learning tool automatically provides high-performing ad creatives, saving you time and helping you run push and in-page push ads effectively. With Auto Creatives, you can quickly add and test effective ad creatives, meaning that you can skip... Read more ›
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With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday, June 7th. The packed agenda features 3 rooms of app growth talks, panels, workshops and interactive sessions. We have some great sessions lined up including: Mastering The Media Mix: A Fireside Chat with Fubo How to Predict Churn Behavior Before App Users Go Dormant... Read more ›
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Are you coming to the best app growth event in NYC? App Promotion Summit returns to NYC on Thursday June 27th and we’d love to see YOU there. Want to make some new app marketing friends? You will be able to network with 300+ attendees in-person. App marketers from companies like Netflix, The Economist, MyFitnessPal, Zillow, The NBA, Etsy, McAfee, Dow Jones, Scopely, DIRECTV, American Express, The Wall Street Journal,... Read more ›
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In the always-dynamic and ever-competitive world of mobile apps, user acquisition and retention are key challenges that marketers face. Over the last few years, retargeting has emerged as one of the most consistently effective solutions, allowing you to marry your user acquisition strategies with your retargeting efforts for sustainable app growth. To help introduce marketers and developers alike to this crucial aspect of app success, we have just released The... Read more ›
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Over the past several years, significant changes to the App Store and Play Store Consoles have fundamentally changed ASO. Historically, these changes have been great for ASO: they’ve given developers and marketers the ability to curate how they advertise their latest features, focus on re-engagement, and communicate with specific subsets of their traffic. One of the latest changes by Google, while not as immediately visible to end-users, will alter the... Read more ›
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We are excited to announce that the first look agenda for App Promotion Summit NYC 2024 is now live and covering the latest in app growth and product including Generative AI, SKAN 4.0, retention, subscription business models and data driven decision making. Our in-person conference at 360 Madison Avenue on June 27th will feature a main stage exploring app growth across the funnel plus 2 workshop rooms allowing for in... Read more ›
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App Promotion Summit London took place on April 25th, 2024, drawing its biggest audience yet with over 700+ in-person attendees. To conclude this milestone in APS history, TikTok delivered the final talk of the day at APS’s main stage where Julia Dolzhenkova, Product Marketing Manager at TikTok UK, shared some fascinating insights regarding TikTok’s continued evolution and recent successes in adapting to customer needs in the digital age. True to... Read more ›
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Do you want to join us at App Promotion Summit NYC 2024 in June? We don’t want you to miss out on saving $500+ with our Super Early Bird discount and we have limited capacity. Register by close of business this Friday (10th May) to secure your place. Attendees will have access to 3 rooms of talks, panels and workshops plus our tea & coffee breaks, networking lunch and happy... Read more ›
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The Mobile Games Index report, powered by data from adjoe and Statista, is back for its fourth edition. Last year, MGI highlighted a low point in user engagement – daily dedication to mobile games was dropping. This year, fortunately, the data shows that the length of daily sessions has rebounded, restoring monetization opportunities. Yet, the market landscape is not the same as it was a year ago. This index benchmarks... Read more ›
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App Promotion Summit London 2024 is officially over, drawing over 700+ attendees from across the globe and marking another milestone in the app promotion landscape. This year’s summit not only showcased emerging trends in app development and mobile marketing but also provided a vibrant platform for extensive networking and professional exchange. APS London 2024 in Numbers The 2024 edition of APS London was notable for its impressive engagement levels both... Read more ›
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Today, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs – discerning if they provide i Read more ›
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more ›
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more ›
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more ›
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With 3 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (5th April) ⏳ The packed agenda features 5 rooms of app growth talks, panels, workshops and interactive sessions. In-person ticket holders can enjoy our networking coffee breaks, lunch and evening drinks reception 🥳 We have capacity for 700 people at The Brewery. If you... Read more ›
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Adapting in this rapidly evolving digital landscape and app ecosystem is paramount to success. Partnership remains important, as it can foster stronger offerings across businesses which ultimately benefits consumers. Recently, HUAWEI Mobile Services (HMS) formalised a significant partnership with AVOW, signing a Memorandum of Understanding (MOU) at MWC 2024. It underscores a shared vision to revolutionise the app landscape, particularly focusing on enriching the AppGallery’s diverse offerings. A Strategic a Read more ›
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Most popular sources
Business Insider
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44% 3 |
MacRumors
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7% 1 |
The Verge
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6% 1 |
Engadget
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6% 4 |
Android Authority
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5% 1 |
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26.06.2024 12:19
Last update: 12:11 EDT.
News rating updated: 19:13.
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