Amazon announced that it has added programmatic advertising to its live-streaming platform Twitch which boasts some 17.5 million viewers daily. Via Amazon Advertising, marketers can now buy video and display ads on Twitch alongside Twitch audiences. All of these are being included in Amazon Advertising campaigns. For marketers this means that they can target Twitch viewers based on their interests via contextual campaigns. These are measured using Amazon’s Advertising platform.... Read more ›
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Snap could soon be rolling out adverts in its Minis – the small apps that can be embedded and used directly from within Snapchat without having to launch another app. Based on HTML 5, Minis can be accessed via the chat section of Snapchat. Since their launch in June, six such mini apps are now live including a slimmed down version of meditation app Headspace. For developers, Minis are a... Read more ›
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Apple has updated its App Store Review Guidelines to clarify how app developers can use its new features launched alongside iOS 14. The update of the operating system has seen Apple announce tools like Widgets and App Clips. Widgets, for example, can be used to add useful information about an app’s functionalities. This is useful for apps that publish up-to-date information such as weather reports or booked appointment reminders. The... Read more ›
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Gen Z are more likely to recall adverts compared to older generations despite spending less time viewing content that could be skipped. That’s according to a study by Snap, the maker of Snapchat. Some 59% of Gen Z recalled skippable video ads compared to 57% of millennials and 47% of Gen X participants when Kantar tested their ad recall. “This study proves that Gen Z audiences are far faster at... Read more ›
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Podcast adverts increase brand awareness between 24% to 79%, according to an analysis of 834 million podcast impressions by data-driven marketing firm Claritas. The final report unveils that lift rates were 30x higher than those of other media such as digital display, print or linear TV which average 2.6%. Podcasts have doubled over the last few years, from 500,000 to one million. According to the Interactive Advertising Bureau and eMarketer,... Read more ›
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TikTok announced the launch of Voting Cards, which are conversational card formats that brands can use to boost their content. Voting Cards have one important advantage over other formats because they offer user feedback. The format can be used to redirect users to two different landing pages. In this manner, companies can actively encourage users to engage with ads. The popular video editing tool also launched Branded Content Ads which... Read more ›
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![TikTok Marketing Strategies [agenda]](https://times42.com/media/7/6/4/832764_640x200.jpg "TikTok Marketing Strategies [agenda]")
TikTok Marketing Strategies is taking place in just over two weeks’ time and we have built an AMAZING agenda featuring some SUPER speakers. The event will cover all aspects of marketing on the TikTok platform with a mix of talks, panels, workshops & interactive discussions including:Driving Growth with TikTok Marketing How to Grow a TikTok Brand ChannelHow to Create Content for TikTok [INTERACTIVE PANEL]User Acquisition with TikTok InfluencersHow to Work... Read more ›
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Apple seems to be going ahead with plans to launch a subscription package that bundles some of its services such as Music and Apple TV. According to code uncovered by 9to5Google, the new product is called “Apple One” and includes Apple Music. The code reads: Your Apple Music subscription will be included in Apple One starting %s. You will not be charged for both subscriptions. You can manage your Apple... Read more ›
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Almost half (49%) of American mobile users are playing games on their phones once or multiple times a day. That’s according to brand new research published by mobile advertising platform AdColony. The latest study found that mobile gaming skyrocketed in times of COVID-19 with an increase of 62% in time spent playing games in-app. The uptick presents unique opportunities for marketers to advertise in-app. “As media plans are being adjusted... Read more ›
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Given the recent growth in mobile commerce, Q4 2020 is set to be the biggest mobile shopping season yet. New predictions from App Annie suggest that one billion hours will be spent in shopping apps in the US alone in the final quarter of the year, up 50% year-on-year. This would represent an increase of 50% from Q4 2019. It’s the kind of growth that would have taken four to... Read more ›
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Audio app Curio which provides access to curated journalism audio articles has just closed a $9 million Series A funding round. Led by Earlybird, the company plans to use the cash to boost its market position in the US and the UK. It also has plans to roll out to countries including India, Australia and South Africa over the coming few years. Curio was founded in 2016 by Govind Balakrishnan... Read more ›
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AppsFlyer, the mobile attribution company, just rolled out a new cost aggregation product for more complex data mapping. The aim of Xpend is to make it easier for marketers to gain an oversight of fragmented cost of measuring their campaign efforts. Xpend covers all of a marketer’s spending data from any source and provides insights on budget goals, and ad spend optimisation. “Over the past few years, we’ve worked with... Read more ›
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TikTok was the most downloaded non-gaming app worldwide in August 2020. According to the latest overview by SensorTower, the popular short video app boosted installs by 1.6% from August 2019 at over 63.3 million. Indonesia (11%) and Brazil (9%) saw the highest number of installs during that month. Video conferencing app Zoom came in second place with over 52.2 million installs. That represents 22.2x the downloads from August 2019 and... Read more ›
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Twitter is launching an update that will provide additional context for trending topics in an effort to combat misinformation. Users can currently check Twitter Trends to see which topics are most frequently being talked about on the micro-blogging site. This lets anyone discover news and new interesting content and discussions. However, why something is trending isn’t always clear and over 500,000 tweets have wondered just that: “Why is this hashtag... Read more ›
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LinkedIn is currently testing an option that would allow users to add URL links to their Stories on the platform. It’s a similar feature to those seen on other social media platforms. Users can swipe up to access a link. The feature was discovered by mobile developer Alessandro Paluzzi. There’s no official information from LinkedIn on the integration just yet and the network hasn’t been particularly active when it comes... Read more ›
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While ad spending on social media networks is expected to grow around 8% annually, it can be difficult to understand which marketing tools and strategies are the most effective. Now, new insights shared by SocialInsider reveal that conversions were the main campaign objective for 27% of Facebook ads, while 24% were aimed at post engagements, and 23% at link clicks. Brand awareness was a less popular strategy on the social... Read more ›
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Snap has announced a new initiative that brings together a group of UK ad creatives to focus on societal and mental health issues by developing creative solutions together. Using Snapchat advertising formats, the Snapchat Creative Council will assemble small teams of creatives to come up with campaigns that support mental health and civic duty among Millennials and Gen Z. The best campaigns will be judged by the panel and the... Read more ›
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Apple backtracked on plans to impose new tracking rules on app developers – for now. Following criticism, the company won’t be asking app developers to get permission from users to track them in iOS 14 right now. But the changes are being introduced and will be rolled out in early 2021. With iOS 14, iPadOS 14, and tvOS 14, app developers will need to ask user permission to track them... Read more ›
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The competition is never far behind and in TikTok’s case this may be particularly evident given that the app has faced the threat of being banned in the US. According to data by SensorTower, competitors like Triller, Zynn, Dubsmash, and Byte are now ranking consistently among the top five most downloaded video apps in the US since January 2020. TikTok commanded the highest number of installs back in January at... Read more ›
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The average engagement rate for Instagram carousels are higher than single videos and images, according to new research by SocialInsider. Based on an analysis of over 22 million posts and 2 million carousels, when using all 10 slides, the average engagement rate was above 2%. Carousels that mixes images with videos saw some of the highest engagement rates per post at 2.33% Carousels now make up roughly 20% of Instagram... Read more ›
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Most popular sources
Wired
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35% 24 |
Business Insider
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12% 4 |
Vox
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12% 8 |
Gizmodo
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9% 1 |
CoinDesk
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5% 2 |
| View sources » | |
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24.01.2026 08:35
Last update: 08:30 EDT.
News rating updated: 15:31.
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