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438 US shoppers are spending 50% more time in mobile shopping apps

Business of Apps
Anne Freier @ Business of Apps · 09/11/2020 07:32 EDT

US shoppers are spending 50% more time in mobile shopping apps

Given the recent growth in mobile commerce, Q4 2020 is set to be the biggest mobile shopping season yet. New predictions from App Annie suggest that one billion hours will be spent in shopping apps in the US alone in the final quarter of the year, up 50% year-on-year. This would represent an increase of 50% from Q4 2019. It’s the kind of growth that would have taken four to six years under normal circumstances but has been significantly advanced due to COVID-19 lockdowns. Overall retail sales are expected t

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