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Business of Apps
Anne Freier @ Business of Apps · 09/07/2020 06:30 EDT

TikTok launches new feature to Stitch together content from other users

Part of what makes TikTok a user favourite are the video app’s extensive range of features that allow users to creatively edit their videos. Now, the company has rolled out Stitch, a new feature that clips and integrates scenes from other user’s videos into one’s own. The company touts it as another way to engage with the community. Much like Duet, Stitch can be used to reinterpret and remix existing... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/07/2020 05:22 EDT

TikTok launches marketing partner program for businesses

TikTok has announced a new partner program for advertisers and brands that makes use of more creative ways to engage users. The TikTok For Business Marketing Partner Program includes 20 certified partners specialising in campaign management, creative development, branded effects, and measurement. They include user acquisition specialist Bidalgo, customer experience management platform Sprinklr, and Kantar for measurement, among many others. “Gen Z and modern customers want a brand experience that’s... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/04/2020 07:32 EDT

Amazon Music and Twitch partner on live streams in-app

Amazon Music and Twitch have announced a partnership that will allow music artists to live stream their performance on the Amazon Music app. Some 55 million Amazon Music customers will be able to more seamlessly switch between live performances and recorded music in this way. Twitch is owned by Amazon Music and boasts around 1,000 recording artist accounts that are already connected for livestreams. “The combination of live streaming, coupled... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/04/2020 06:04 EDT

75% won’t share branded hashtags on social media

Three-fourths (75%) of people are unlikely to share content on their social media channels that carries a branded hashtag from a company. That’s according to research by Visual Objects which surveyed around 400 people on their views on branded content. The study reveals that hashtag campaigns may be on the out. Once a popular marketing format, just 11% of people are now interacting with social media hashtag campaigns. Instead, more... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/04/2020 05:16 EDT

Apple launches subscription offer codes

Apple yesterday announced that it would soon roll out subscription offer codes. App developers can use the codes to acquire, retain and re-engage existing app subscribers through unique offers. The codes can be used to give users free or discounted subscription offers. The developer announcement states that the codes will be available for iOS 14. It’s not entirely clear if earlier version of the operating system are getting the codes,... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/03/2020 06:15 EDT

Niantic launches 5G AR alliance to boost mobile gaming experience

Pokémon Go maker Niantic has launched a global Augmented Reality (AR) alliance to provide 5G-ready AR content for mobile carriers. Dubbed Planet-Scale AR Alliance, the group plans to provide new and improved experiences for AR hardware providers. The alliance already includes distinguished members including Verizon, EE, Orange, Deutsche Telekom, SKT, SoftBank, Globe and TELUS. According to Niantic, 5G provides 20x higher bandwidth than 4G and 10x faster low-latency. By combining... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/03/2020 05:08 EDT

Dating app downloads jumped 18% globally during Q2 2020

App usage patterns changed dramatically over the course of the first half of 2020, in light of coronavirus lockdowns. New insights by customer engagement platform MoEngage based on an analysis of more than 150 billion mobile apps globally found that dating app downloads surged during Q2 2020, particularly in Europe where they jumped 15% from Q1. Worldwide, dating app downloads jumped 18% in Q2 compared to Q1. Meanwhile, daily active... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/02/2020 08:37 EDT

App Annie launches Game IQ for mobile game app classification

Mobile data analytics firm App Annie has just announced the wider rollout of Game IQ – a dedicated analytics platform for gaming apps. In the past, mobile game developers faced challenges such as categories that weren’t up to date, app stores that didn’t provide granular game categories and not actionability, and lack of in-game features to analyse success. Game IQ aims to put an end to this by automating game... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/02/2020 06:27 EDT

Food delivery apps have a customer service issue

Although food delivery apps such as Uber Eats and DoorDash saw a surge during COVID-19 lockdowns, app developers should not rest on their laurels. New research by First Orion reveals that 62% of around 2,000 survey respondents said they had missed calls about issues with their deliveries because they did not recognise a phone number. This caused dissatisfaction among 80% and left some disgruntled customers hungry. A majority of customers... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/02/2020 05:00 EDT

GameRefinery reveals new contextual ad targeting tool for mobile games

Mobile game analytics specialist GameRefinery today launched its Data Enrichment contextual ad targeting solution for mobile games. The feature allows game advertisers to step away from Apple’s IDFA tracking which is being deprecated as part of the iOS14 rollout. The feature will provide contextual metadata for games and automated ad creative analysis from hundreds of thousands of mobile games. “The mobile advertising industry has become so reliant on data that... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/01/2020 06:34 EDT

Art apps take top spots in Japan top 10 apps ranking for Gen Z

Gen Z tends to use very different apps compared to other generations. Now App Annie has revealed the top 10 Japan apps by Gen Z according to downloads during Q2 2020. ibisPaint, a social drawing app, scored the top spot in the Android charts. The app which boasts some eight million downloads lets users paint automatically. It includes deep-learning technology which can recognise people’s faces and hair. Astonishingly, another art-related... Read more

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Business of Apps
Anne Freier @ Business of Apps · 09/01/2020 05:31 EDT

Top 10 Canada apps revealed

Shop, Tim Hortons, and TD have emerged as the top 10 apps in Canada for downloads. That’s according to the latest stats provided by app insights experts App Annie. Shop is a brand new app launched by powerhouse Shopify in April 2020 at the height of coronavirus lockdowns. The app is a rebrand of Arrive, which was used to track packages from Shopify sellers. Shop still boasts these tracking features... Read more

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Business of Apps
Talha Ali @ Business of Apps · 08/31/2020 03:34 EDT

The App Growth Awards 2020 are open for entries

Can you hear that drum roll in the distance? We certainly can 🥁 App Growth Awards 2020 is round the corner..  • Has your app seen incredible growth in 2020?• Is your agency’s work simply outstanding and you want it recognised?• Do you want to be able to say that your platform is the best of the bunch?• Do you have the best app marketing team?• Has your company delivered... Read more

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Business of Apps
Anne Freier @ Business of Apps · 08/28/2020 07:17 EDT

Changes in iOS14 will heavily impact Facebook Audience Network advertisers

Facebook has warned advertisers that updated user privacy settings in Apple’s latest operating system update iOS 14 will impact their ad effectiveness. Marketers currently using the Audience Network may experience limitations in delivering targeted ads on iOS14 and some users will not be able to see any ads from the Audience Network at all. Others may see some ads but at reduced relevancy. As a consequence, “app developers and publishers... Read more

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Business of Apps
Anne Freier @ Business of Apps · 08/28/2020 06:30 EDT

Mobile ad company Kargo acquires social advertising platform Rhombus

Mobile advertising firm Kargo has just acquired Rhombus, an advertising platform that focuses on embedded social content on publisher sites. Renamed to Social Canvas, the technology will be integrated into Kargo’s platform. Advertisers will be able to use it to make more unique ad placements. Social Canvas provides cookie less targeting which aligns brands with news-worthy social posts and places ads near social embeds. “Rhombus offered advertisers a proprietary social... Read more

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Business of Apps
Anne Freier @ Business of Apps · 08/28/2020 05:05 EDT

Is Apple developing its own search engine?

Apple is rumoured to be launching a universal search engine as it seeks to expand its Siri and Spotlight Searches features further. Right now, Google is a default on the iPhone, but Apple is reportedly trying to get rid of its arrangement with the search giant in favour of its own engine. There are also claims that the company is already foregoing Google for Spotlight Search. This seems to be... Read more

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Business of Apps
Anne Freier @ Business of Apps · 08/27/2020 06:25 EDT

Facebook rolls out Shop tab and adds new checkout features

Facebook has launched a new Shop tab which makes it easier for users to discover new products and brands. The tool will bring Shops to any eligible businesses and provide plenty of features for customisation and insights. With approximately 85% of customers now shopping online due to COVID-19 restrictions on businesses and consumers, the social network has been busy extending its shopping functionalities across its entities including Instagram. The tab... Read more

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Business of Apps
Anne Freier @ Business of Apps · 08/27/2020 05:22 EDT

Mobile ad spend to increase 38% in India

Mobile ad spending is predicted to rise 38% in India over the next year. That’s according to the latest New Normal – India and Southeast Asia: 2020 Report by InMobi. However, the coronavirus pandemic has led to a major shift in how marketers are looking to spend their budgets with 60% planning to focus on performance-based campaigns with ROI linkage. Over two-thirds of marketers are looking to bolster their digital... Read more

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Business of Apps
Anne Freier @ Business of Apps · 08/26/2020 06:27 EDT

Programmatic ad spend in the US to increase to 85%

US digital display ad spend traded programmatically is predicted to increase 84.5% in 2020 despite economic woes. That’s according to the latest forecast by research firm eMarketer, updating its figures from October 2019. A bounce back is expected for 2021 to 86.5%, reaching 88.2% or $94.9 billion in 2022. Although programmatic display spending in the US continues to rise in 2020, this is at a lower rate compared to previous... Read more

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Business of Apps
Anne Freier @ Business of Apps · 08/26/2020 05:13 EDT

Engagement with sponsored influencer posts doubled during lockdowns

Although marketing budgets generally decreased during the COVID pandemic economic aftermath, engagement with influencer content doubled. Research by Shareablee found that interactions with sponsored posts reached 57 million in July compared to March 2020, a rise of 5x. It highlights the effect of a higher number of mobile and app users spending time online during lockdowns. But general influencer posts declined 12% during the second quarter of the year. One... Read more

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