![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Pokémon Go maker Niantic has launched a global Augmented Reality (AR) alliance to provide 5G-ready AR content for mobile carriers. Dubbed Planet-Scale AR Alliance, the group plans to provide new and improved experiences for AR hardware providers. The alliance already includes distinguished members including Verizon, EE, Orange, Deutsche Telekom, SKT, SoftBank, Globe and TELUS. According to Niantic, 5G provides 20x higher bandwidth than 4G and 10x faster low-latency. By combining... Read more ›
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App usage patterns changed dramatically over the course of the first half of 2020, in light of coronavirus lockdowns. New insights by customer engagement platform MoEngage based on an analysis of more than 150 billion mobile apps globally found that dating app downloads surged during Q2 2020, particularly in Europe where they jumped 15% from Q1. Worldwide, dating app downloads jumped 18% in Q2 compared to Q1. Meanwhile, daily active... Read more ›
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Mobile data analytics firm App Annie has just announced the wider rollout of Game IQ – a dedicated analytics platform for gaming apps. In the past, mobile game developers faced challenges such as categories that weren’t up to date, app stores that didn’t provide granular game categories and not actionability, and lack of in-game features to analyse success. Game IQ aims to put an end to this by automating game... Read more ›
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Although food delivery apps such as Uber Eats and DoorDash saw a surge during COVID-19 lockdowns, app developers should not rest on their laurels. New research by First Orion reveals that 62% of around 2,000 survey respondents said they had missed calls about issues with their deliveries because they did not recognise a phone number. This caused dissatisfaction among 80% and left some disgruntled customers hungry. A majority of customers... Read more ›
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Mobile game analytics specialist GameRefinery today launched its Data Enrichment contextual ad targeting solution for mobile games. The feature allows game advertisers to step away from Apple’s IDFA tracking which is being deprecated as part of the iOS14 rollout. The feature will provide contextual metadata for games and automated ad creative analysis from hundreds of thousands of mobile games. “The mobile advertising industry has become so reliant on data that... Read more ›
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Gen Z tends to use very different apps compared to other generations. Now App Annie has revealed the top 10 Japan apps by Gen Z according to downloads during Q2 2020. ibisPaint, a social drawing app, scored the top spot in the Android charts. The app which boasts some eight million downloads lets users paint automatically. It includes deep-learning technology which can recognise people’s faces and hair. Astonishingly, another art-related... Read more ›
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Shop, Tim Hortons, and TD have emerged as the top 10 apps in Canada for downloads. That’s according to the latest stats provided by app insights experts App Annie. Shop is a brand new app launched by powerhouse Shopify in April 2020 at the height of coronavirus lockdowns. The app is a rebrand of Arrive, which was used to track packages from Shopify sellers. Shop still boasts these tracking features... Read more ›
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Can you hear that drum roll in the distance? We certainly can 🥁 App Growth Awards 2020 is round the corner.. • Has your app seen incredible growth in 2020?• Is your agency’s work simply outstanding and you want it recognised?• Do you want to be able to say that your platform is the best of the bunch?• Do you have the best app marketing team?• Has your company delivered... Read more ›
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Facebook has warned advertisers that updated user privacy settings in Apple’s latest operating system update iOS 14 will impact their ad effectiveness. Marketers currently using the Audience Network may experience limitations in delivering targeted ads on iOS14 and some users will not be able to see any ads from the Audience Network at all. Others may see some ads but at reduced relevancy. As a consequence, “app developers and publishers... Read more ›
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Mobile advertising firm Kargo has just acquired Rhombus, an advertising platform that focuses on embedded social content on publisher sites. Renamed to Social Canvas, the technology will be integrated into Kargo’s platform. Advertisers will be able to use it to make more unique ad placements. Social Canvas provides cookie less targeting which aligns brands with news-worthy social posts and places ads near social embeds. “Rhombus offered advertisers a proprietary social... Read more ›
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Apple is rumoured to be launching a universal search engine as it seeks to expand its Siri and Spotlight Searches features further. Right now, Google is a default on the iPhone, but Apple is reportedly trying to get rid of its arrangement with the search giant in favour of its own engine. There are also claims that the company is already foregoing Google for Spotlight Search. This seems to be... Read more ›
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Facebook has launched a new Shop tab which makes it easier for users to discover new products and brands. The tool will bring Shops to any eligible businesses and provide plenty of features for customisation and insights. With approximately 85% of customers now shopping online due to COVID-19 restrictions on businesses and consumers, the social network has been busy extending its shopping functionalities across its entities including Instagram. The tab... Read more ›
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Mobile ad spending is predicted to rise 38% in India over the next year. That’s according to the latest New Normal – India and Southeast Asia: 2020 Report by InMobi. However, the coronavirus pandemic has led to a major shift in how marketers are looking to spend their budgets with 60% planning to focus on performance-based campaigns with ROI linkage. Over two-thirds of marketers are looking to bolster their digital... Read more ›
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US digital display ad spend traded programmatically is predicted to increase 84.5% in 2020 despite economic woes. That’s according to the latest forecast by research firm eMarketer, updating its figures from October 2019. A bounce back is expected for 2021 to 86.5%, reaching 88.2% or $94.9 billion in 2022. Although programmatic display spending in the US continues to rise in 2020, this is at a lower rate compared to previous... Read more ›
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Although marketing budgets generally decreased during the COVID pandemic economic aftermath, engagement with influencer content doubled. Research by Shareablee found that interactions with sponsored posts reached 57 million in July compared to March 2020, a rise of 5x. It highlights the effect of a higher number of mobile and app users spending time online during lockdowns. But general influencer posts declined 12% during the second quarter of the year. One... Read more ›
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Mobile advertising spending rose 71% during Q2 2020 compared to 2019 despite the economic impact of the coronavirus pandemic. That’s according to the latest quarter report by mobile measurement firm PubMatic. While year-on-year increases were highest in the Americas (77%), the rise in quarter-on-quarter ad spending was highest in APAC (30%) compared to the Americas (7%) or EMEA (3%) regions largely due to rising ad costs in the region. Evidently,... Read more ›
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Shoppable livestreams have finally made it onto popular video app TikTok. This week, the app is hosting its first shoppable livestream with home shopping network Network. Targeted at Gen Z the livestream will be showing off a limited edition fashion collection designed by Joshua Vides. The collection, which includes pieces inspired by TikTok users themselves, will be available exclusively for live streamers on the app and can be purchased via... Read more ›
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Health and fitness app installs jumped 67% during March and April 2020 as more people chose to use mobile apps to stay in shape. That’s according to research by app tracking firm Adjust and fitness app Gympass. The study also found that higher installs resulted in a 61% jump in user sessions during May. However, app usage has waned as lockdowns were easing. In the US, fitness app installs were... Read more ›
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Discovery and native ad platform Outbrain announced the launch of a new ad product to help app marketers manage the web more cost-effectively. Outbrain’s App Install Smartad offers an alternative to wall gardens and during testing was found to boost conversions at a lower cost. The conversion rates were up to 90% higher than standard native ads at a lower cost-per-acquisition. “For the first time, we’re giving app advertisers a... Read more ›
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Facebook plans to remove some 1,000 advertising targeting options because they are not used often. In a blog post, the social network explained that it continuously reviewed its ad targeting options. Facebook added that “infrequent use may be because some of the targeting options are redundant with others or because they’re too granular to really be useful.” As a response, the company will remove such options. This includes, for example,... Read more ›
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02.10.2024 08:33
Last update: 08:26 EDT.
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