![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Back in 2018, Instagram launched a feature that showed users when they had scrolled to the bottom of their feed and seen all new posts from the last 48 hours. Now, the company says it will use the space at the bottom to recommend new organic posts that match a user’s interest. The addition is potentially a way to increase its advertising space on the app. In other words, recommended... Read more ›
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Snapchat is reportedly testing a tool that would let users share content on the app that’s not their own. The company previously said it was looking to develop ways through which users could share Stories outside of the app. A spokesperson confirmed to Axios that the app was exploring tools to make sharing easier and boost engagement. Content that could be shared outside of the app may include original shows... Read more ›
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TikTok has launched a new advertising campaign in an effort to promote the benefits of the app to its audience. The short video app is targeting US users in particular – a country where the company faces a potential ban. The messaging of the app centres on the various ways in which users can spread the joy of using it and how it unites people across a wide range of... Read more ›
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Software company Take-Two Interactive Software said it plans to acquire Playdots, a mobile developer, for a sum of $192 million through a cash and stock option. Among Playdots’ successes are three mobile games including Two Dots which was downloaded more than 80 million times since it launched in 2014. Take-Two hopes to bolster its mobile gaming segment through the acquisition. “Our acquisition of Playdots will diversify and strengthen further Take-Two’s... Read more ›
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Music streaming platform Deezer has launched an app that lets podcasters monitor the performance of their podcasts. Called Analytics by Deezer, the app consists of two tabs – Analytics and Audience. The Analytics tabs provides an overview of the number of streams, listeners, fans and shares a podcast received on Deezer. Meanwhile, the Audience tab shows demographics of the main listeners of a podcast including age and gender but also... Read more ›
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Mobile advertising placements on a major network jumped 70% during the pandemic led by interstitial ads and in spite of ad budget reductions. The increase was driven by consumers spending on average 20% more time on their mobile devices during April 2020 as the coronavirus pandemic kept them locked up indoors. According to the latest report from mobile analytics expert App Annie, consumers spent 1.6 trillion hours on their mobile... Read more ›
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It appears that both Facebook and rival Snapchat have been in talks with Dubsmash about a possible acquisition of the lip-synching short-form video app. A rival to TikTok, Dubsmash generated over 30 million installs after TikTok was banned in India. According to Dubsmash, the app generates some one billion video views per month and holds 27% of the short-form video market in the US by installs compared to TikTok’s 59%.... Read more ›
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Facebook has just launched a new product that allows small businesses to monetise online events. Called “paid online events”, the feature has been specifically created for smaller businesses, creators and educators to generate some cash from the online events they post. Any page owner can create an online event, set a price and then promote it. The social network said that as social distancing measures continued to place burdens on... Read more ›
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Mobile payment solutions like Apple Pay and Google Pay have seen a resurgence in usage, in part driven by the changing shopping behaviours of consumers following the COVID-19 pandemic. As a growing number of shoppers headed online to order product, more were using contactless and online payment options such as PayPal to check out their purchases. App Annie’s latest overview of the top 10 US fintech apps shows that mobile... Read more ›
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Snapchat has launched lenses for TikTok to make it easier for its userbase to share lenses across the two apps. To mark the launch, Snapchat partners with four TikTok dancers, among them Jalaiah Harmon, the creator of Renegade dance. The lenses track people’s movements and change in response. For example, one such lens adds rain and fireworks around subjects which move about as the person moves. For Snapchat, the rollout... Read more ›
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TikTok rival Likee has been quietly attracting millions in monthly active users. According to an earnings report by operator Joyy, the Chinese Internet firm, Joyy had 150 million monthly active users in June 2020. Compare that to TikTok which last boasted 200 million daily active users, TechCrunch reports. But the company’s MAU is estimated at some 800 million. Much like TikTok, Likee allows users to create short-form video content and... Read more ›
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A majority (79%) of consumers admit that as brands personalise their loyalty programs, they are more willing to remain loyal to that brand. That’s according to a survey of 2,000 consumers on personalisation tactics used by brands conducted by Formation.ai, which uses AI and machine learning to deliver one-to-one offers to customers. The “Brand Loyalty 2020: The Need for Hyper-Individualization” study also revealed that 33% of customers felt that personalised... Read more ›
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Facebook has emerged as the most popular advertising platform for small and medium-sized businesses in the US, according to research by Borrell Associates. The survey of 210 SMBs found that 88% of SMBs use the social media network to advertise. Instagram ranked second at 52%, followed by LinkedIn (35%), Twitter (26%), Yelp (15%), Pinterest (11%), TikTok (5%), Snapchat (3%), and Reddit (2%). Over half (60%) of SMBs referred to social... Read more ›
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Apple has angered some users by reportedly redirecting their requests to launch a news page to its Apple News app instead of the requested publisher’s web page. CEO of Scroll, Tony Haile, posted tweets earlier this week which show how a mobile user clicking on an article by the Atlantic in Google search results was redirected to the Apple News app rather than the Atlantic website. The changes are part... Read more ›
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RevenueCat, a platform that promises to take the stress out of subscriptions for mobile app developers, has just announced a $15 million Series funding round led by Index Ventures. The company launched back in 2017 with a tool that lets developers manage subscriptions and in-app purchases. The resulting SDK quickly received approval from app developers and by August 2018, they had built over 40 apps using RevenuCat and raised $1.5... Read more ›
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TikTok may have abused a privacy weakness in Google Android to collect mobile device identifiers from millions of users, according to an analysis by The Wall Street Journal. This adds further pressure to a company which has already come under fire for collecting private user data in the US and India. Although the company ended collecting user data in this manner back in November 2019, the analysis found that TikTok... Read more ›
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Marketers are adjusting their expectations for mobile ad growth in the UK for 2020, according to a report by WARC and the Mobile Marketing Association (MMA) shared with Mobile Marketer. The survey of 90 professionals revealed that fewer marketers (31%) expect to increase their mobile ad budgets this year compared to before the coronavirus pandemic (56%). The changes are a testament to the economic impact of the crisis and highlight... Read more ›
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Twitter is currently testing automatic translations for tweets to be sent in different languages. The app already provides an in-built translation feature that lets users translate their tweets. But the latest addition means that if your default language to tweet is, for example, English then all tweets can be viewed in English now without pressing a button. The function is being trialled with users in Brazil right now whereby some... Read more ›
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After announcing a $200 million fund for creators in July, popular short video platform TikTok has revealed the first recipients for the fund. The aim of the fund is to support creators of all sizes to generate an earning on the platform by entertaining TikTok users worldwide. Although “all sizes” really only refers to already established creators with over 10,000 followers. In a blog post, the company wrote: “Creating engaging... Read more ›
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This September… We’re bringing together the TikTok commmunity 📸 TikTok Marketing Strategies (Europe) will feature a mix of live and on-demand content. You’ll be able to access the latest insights from TikTok marketers, creators, agencies and platforms. The event will take place on Thursday September 24th. We’ll be hosting talks, discussions and interactive workshops covering all the key elements of TikTok marketing and advertising. We’d love for you to join... Read more ›
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02.10.2024 08:35
Last update: 08:31 EDT.
News rating updated: 15:33.
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