Mobile gaming installs jumped 45% during the coronavirus pandemic, which is a growth of 40% over 2019. But hyper casual games stood out, seeing an increase of a whopping 250% for non-organic installs. That’s according to the latest report from AppsFlyer released today. The State of Gaming App Marketing – 2020 Edition takes a closer look at the gaming industry and analysed 9.2 billion app installs for an in-depth analysis... Read more ›
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TikTok continues growth path In 2020, TikTok nearly tripled in active users since 2018. And this growth is set to continue into 2021 as App Annie predicts that the popular short-form video app will achieve the one billion user mark to reach 1.2 billion next year. During Q3 2020, TikTok was the number two for non-gaming in-app consumer spending. It shows just how engaged the app’s user based it. TikTok... Read more ›
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Spotify’s Advertising arm has launched an audio series dubbed “Outside Voice” which shares the creative stories by Black, Indigenous and people of colour. The playlists are being curated by select creators who share their stories and discuss their issues. One of the first audio series feature Juan Reyes, a Black creative who works as a brand narrative director at Nike. The development of the series is based on research by... Read more ›
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Kochava, the mobile analytics and attribution provider, just finished its acquisition of database maker Thalamus which connects mobile app ad buyers and vendors. Financial details of the deal were not disclosed but it marks an important step for Kochava as the company prepares its clients for the transition to Apple iOS14 and new restrictions on ad measurement effectiveness. “We were planning to do this acquisition anyway,” CEO Charles Manning told... Read more ›
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More impressions on Facebook correlate with better action intent and advertising recall rates. That’s according to an analysis of 2,439 campaigns by the social network. The study aimed to get a better idea of optimal frequency and the impact of quality on ad effectiveness. Although more impressions results in higher actions, these tend to level out at a certain point at which brands receive less benefit from reaching the same... Read more ›
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TikTok is currently testing a new tab which allows users to discover educational content. The Learn tab follows a hashtag campaign by the app called “Learn on TikTok” promoted earlier this year which encouraged creators to produce educational content. Informative videos posted by users included how-to content on cooking, creating art and science, according to TechCrunch. The Learn tab is still being trialled so only some users may be seeing... Read more ›
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Snap launched a series of online educational classes to demonstrate how Snapchat marketers can use call-to-action campaign ads to engage users. So called Snap Connect classes focus on mobile gaming, apps and eCommerce. The video-based modules are delivered by experts to guide advertisers through the pros and cons of direct-response solutions. Marketers can even earn certificates to verify their progress. Snap plans to extend the Snap Connect content across a... Read more ›
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Zynga recorded a 46% rise in revenues to $503 million during the third quarter of 2020. The game developer’s hit titles include FarmVille and Words with Friends. During the same month, the company recorded an increase in daily active users of 53% to 31 million and monthly active users climbed 23% to 83 million. The game maker saw a 59% increase in bookings to $628 million. Game revenues were up... Read more ›
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Genshin Impact, the free-to-play action role-playing mobile game, is estimated to have made $245 million in player spending, according to data from Sensor Tower. The game by miHoYo has quickly become a global hit and is touted as the biggest mobile release in the US at $45 million during its first 30 days on the market. During its first week, the game generated $60 million in in-app spending and quickly... Read more ›
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TikTok competitor app Triller has partnered with influencer measurement firm Influential to provide advertisers and influencers with more data on the effectiveness of their campaigns. Influential will be providing its influencer sourcing technology, measurement and analytics to clients using Triller for their influencer marketing campaigns. This way, brands can measure foot traffic, in-store sales and TV tune-in. “We are on track to be the social media home for the largest... Read more ›
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WhatsApp has rolled out a new feature that makes it easier to delete media such as images, GIFs and videos automatically. The rationale is that it could improve the messaging experience for users and prevent device memory being clogged with images and other files. Called ‘Disappearing Messages’, users can select the chats where their texts and media vanish within a week after they sent them. However, disappearing messages may still... Read more ›
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Purchases made through apps by independent retailers rose 54% during Q2 2020, according to new research by mCommerce agency JMango360. The figures reveal that COVID-19 lockdowns have had a significant effect on how people are shopping. However, mCommerce transactions were on the rise before lockdowns. Over the course of the year (from September 2019 to September 2020), transactions in-app increased 58%. Nevertheless, the biggest jump in purchases on mobile were... Read more ›
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It’s a question many in the mobile app sector ask regularly – how do you get an app to take off in the lucrative and ever-growing Chinese app market? Accounting for half of global consumer spending on mobile apps and almost 100 billion app downloads in 2019, the Chinese market is not one to be missed out on. Smartphone penetration in China is forecast to only continue its steady growth... Read more ›
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With 2021 just around the corner and COVID-19 influencing how social media is being used, remixing content has emerged as a new trend. According to a report by Talkwalker, audiences are more socially conscious than ever before. Customers are aware of social and political issues and brands and marketers need to be aware of this. Remixing branded content is on the rise and 2021 is likely to see more of... Read more ›
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The Strive banking app has been officially unveiled. The app is designed to teach children how to manage their money and help them save up some cash. It’s being touted a digital piggy bank that comes with a customisable debit card and marketplace offers that include toys and educational tools. “We’ve been working with GoSave for a period of time now with some of our clients, and the idea of... Read more ›
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Over half (56%) of marketers said they believe to be negatively affected by changes made to Apple devices in line with the company’s new privacy settings. That’s according to a survey by AppsFlyer in line of the upcoming iOS14 updates in 2021. The changes to the operation system were originally planned to go ahead earlier this year but got delayed due to increasing criticism. The changes include updates to the... Read more ›
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Under Armour, the sportswear company, will be selling its MyFitnessPal app to Francisco Partners, a venture capital firm, for a total $345 million. The app boasts some 200 million users globally. It has raised $24 billion to date. The deal should close in Q4 2020. “As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect... Read more ›
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It seems despite their mobile upbringing, just 33% of Gen Z identify as mobile gamers compared to 40% of millennials. Gen Z is undoubtedly a unique group representing a spending power of $100 billion. A new study by AdColony reveals what makes this group special and what mobile and app marketers need to be aware of. Although just a third of Gen Z identify as mobile gamers, this could be... Read more ›
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It seems unlikely now that advertising spending in the UK will recover in 2021 given the economy impact of the COVID pandemic. Total ad spend is predicted to drop by 14.5% in 2020 to £21.5 billion. That’s a loss of £3.6 billion over 2019, according to the latest report from WARC and the Advertising Association. Even the Christmas quarter is taking a hit at a 10.5% drop or £724 million.... Read more ›
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Just in time for the holiday season, Facebook has launched product tags for ads on Instagram. The social network hopes that the tags will afford businesses greater flexibility and make it easier for users to discover products and check them out on the app. Marketers have been able to turn their organic posts with product tags into ads on Instagram since last year. Now, the feature has been added to... Read more ›
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Most popular sources
Wired
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33% 12 |
Vox
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12% 8 |
Business Insider
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10% 5 |
Gizmodo
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7% 0 |
The Verge
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5% 0 |
| View sources » | |
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24.01.2026 03:07
Last update: 03:01 EDT.
News rating updated: 10:01.
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