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748 Kochava acquires Thalamus to improve mobile ad vendor & buyer relations

Business of Apps
Anne Freer @ Business of Apps · 11/10/2020 04:13 EDT

Kochava acquires Thalamus to improve mobile ad vendor & buyer relations

Kochava, the mobile analytics and attribution provider, just finished its acquisition of database maker Thalamus which connects mobile app ad buyers and vendors. Financial details of the deal were not disclosed but it marks an important step for Kochava as the company prepares its clients for the transition to Apple iOS14 and new restrictions on ad measurement effectiveness. “We were planning to do this acquisition anyway,” CEO Charles Manning told VentureBeat. “And the IDFA change really just was an extra

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