Global ad spend is projected to drop over 10% in 2020 to $557 billion, according to WARC’s latest report. While formats such as mobile and video have performed strong despite the impact of COVID-19, more traditional formats have seen their worst year ever. Ad spend is predicted to grow 6.7% overall in 2021. And while that’s good news, it only offsets some 59% of 2020 losses. Linear TV formats were... Read more ›
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Have you ever been guaranteed a CPI but it only generated low quality users? Unfortunately, this happens a lot in the app marketing industry. Brands spend tons of money hoping for results, yet there is no guarantee. Oftentimes agencies walk off with a hefty retainer they hardly earned. SDA Media is different and has created something that produces win/win partnerships with app clients while adding significant scale and value. SDA... Read more ›
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We are very excited to host a podcast with a list of such a lineup of guests. Everything you need to know about the future of the industry, iOS 14 restrictions, and IDFA is here, covered by 4 sides. Yaron Tomchin – CEO of Mobupps Sven Hezel – Managing Director of 24Metrics Aaryan Kapur – Marketing Manager at Boutiqaat Josh Todd – Head of Product at TUNE Hosted by Mobupps... Read more ›
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Mobile malware in Asia rose sharply during Q3 2020, according to data from Secure-D, the anti-fraud platform by Upstream. The fraud platform blocked some 97% of mobile transactions as fraudulent with Indonesia seeing some of the highest activity of malicious app activity. The ten worst offending apps were linked to the Android App Store. Indonesia saw 98% of fraudulent transactions from a total 164 million. This represents some 64% of... Read more ›
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India had the highest number of mobile game installs during the first three quarters of 2020 at 7.3 billion game downloads. It accounted for 17% of mobile game installs globally, according to data by Safe Betting Sites. The gaming industry in India generated some $1.2 billion in spending in 2020, and is projected to reach $1.9 billion in 2022. It’s a major boon for the India gaming industry that will... Read more ›
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Although Facebook has been quick to recover, the social network’s advertising sales took a significant hit during the early days of COVID-19 lockdowns at the start of the year. According to results of an analysis by growth marketing agency Aisle Rocket, during March to May 2020, CPMs and CPCs on Facebook dropped 45% while conversions declined 53%. At the same time, the cost to acquire consumers rose 28%. Although CPMs,... Read more ›
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Black Friday and Cyber Monday are expected to be key mobile shopping events, according to data from mobile analytics and insights provider App Annie. Consumers are estimated to spend over 110 million hours in shopping apps on Android devices during the shopping period that now extends over two weeks. And mobile is a key device this season given the quick adoption of mobile in light of the coronavirus crisis. App... Read more ›
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Popular mobile app game Pokemon Go generated $1 billion revenues in between January and October 2020. Compared to 2019, gamers spent 30% more in-app, according to research from Safe Betting Sites. Pokemon Go Fest turned out to be a hit for the company, generating $17.5 million in just two days. Having launched in 2016, the gaming app was the fastest game to reach 10 million downloads and it took just... Read more ›
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Mobile measurement and marketing company AppsFlyer announced that it raised funding from Salesforce Ventures at a valuation of $2 billion. The company didn’t disclose the exact amount, but it follows an investment round in January 2019 when the company raised $210 million at a $1.6 villain valuation. The company provides tools and services that enable mobile marketers to accurately measure their mobile ad spend. It’s a hot topic at the... Read more ›
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Instagram is reportedly working on a FAQ feature that users can use to get answers to their questions from business and brand accounts. According to TechCrunch, the tech company declined to comment on the developments, but if true it could make it even easier for shoppers on the app to reach out to brands. A screenshot of the new feature meanwhile turned up on Twitter. It suggests that users could... Read more ›
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A whopping 97.4% of apps in the Apple App Store represent just 7.6% of consumer spending falling under the $1 million annual threshold. That’s according to new data by mobile data and analytics expert App Annie. The latest findings are based on in-app earnings in 2019. It highlights that some 567,000 apps (around 93% of apps generating in-app revenues) are falling below that threshold. Meanwhile, 2.6% of developers accounted for... Read more ›
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True Balance, the financial balance checking app start-up, just raised $28 million in a Series D financing round. The South Korean app is aimed at users in smaller cities and communities in India where it provides financial services for individuals without bank accounts. Some 300,000 transactions were made on the app in 2019, representing a growth of 50% over the previous year. The company has raised $90 million to date.... Read more ›
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Snapchat is investing $1 million per day to reward creators that share the best video content in order to promote its Spotlight feature. Spotlight is similar to TikTok, allowing Snapchat users to create short-form video clips of a total of 60 seconds in length. Users can also add captions and licensed music clips as well as original recordings and AR filters to embellish their videos. The tool isn’t restricted to... Read more ›
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Contrary to expectations, a majority of mobile marketers (70%) said they found COVID-19 has been beneficial for their business. Some 75% of marketers found that their users were highly engaged as lockdowns meant that more mobile users were communicating with family and friends using their smartphone devices. That’s according to findings from mobile app marketing firm Liftoff based on 623 billion impressions from over 1,000 mobile apps. As users were... Read more ›
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A group of leading technology and publishing companies has joined forces to urge the UK anti-competition authorities to halt the launch of Google’s Privacy Sandbox which is due to be rolled out in 2021. The Marketers for an Open Web (MOW) group criticised that the Sandbox addition would get rid of login, advertising and other privacy features on Google Chrome. “The world’s regulators have realised that Google is attempting to... Read more ›
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Snap has launched a series of new tools that allow app marketers to boost retention and lifetime value for their apps. The product suite promises new tools to boost return on ad spend. In a blog post, the company said that apps were becoming a tool to connect with others across Snapchat. It underlines Snap’s commitments to bring the best of Snapchat to other apps and adding third-party apps into... Read more ›
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Instagram is fast emerging is one of the favourite marketing platforms among retailers. Some 90% said they bought ads on the platform in 2020 compared to 56% in 2019 – growth that’s without a doubt driven by lockdowns motivating more shoppers to buy online. According to a survey by social advertising platform Smartly.io, based on the answers of 300 marketing executives, 74% of marketers currently allocate 31% more of their... Read more ›
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Mobile marketers are concerned and confused about the upcoming changes introduced by Apple for its iOS14. That’s according to a survey by mobile measurement firm AppsFlyer and the Mobile Marketing Association which found that 74% of advertisers expect changes to the use of Identifier for Advertisers to affect them negatively. Some expect to lose identifying information on up to 50% of consumers because of the new rules. “One of the... Read more ›
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It seems that mobile ad fraud is growing and posing a danger to the integrity of marketing data. Global ad fraud rates rose 173% between August 2019 and 2020 according to new data from mobile app marketing platform Adjust. Researchers are now not just faking paid installs but also organic traffic. Among 200 million rejected installs, two-thirds were organic and just a third were paid installs. Ad fraud was even... Read more ›
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Usage of video streaming apps rose in Q3 2020 by 15% as smartphone users continue to be locked down and the colder weather is keeping them trapped indoors. According to data from analytics firm App Annie, usage of video streaming apps rose in aggregate across the year and is expected to continue as more video streaming apps emerge and existing ones expand their streaming repertoire. YouTube ranked at the top... Read more ›
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Most popular sources
Wired
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32% 11 |
Vox
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11% 8 |
Business Insider
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10% 5 |
Gizmodo
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8% 0 |
The Verge
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5% 0 |
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24.01.2026 01:31
Last update: 01:21 EDT.
News rating updated: 08:20.
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