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679 42% of marketers see better ROAS on Instagram

Business of Apps
Anne Freer @ Business of Apps · 11/23/2020 05:31 EDT

42% of marketers see better ROAS on Instagram

Instagram is fast emerging is one of the favourite marketing platforms among retailers. Some 90% said they bought ads on the platform in 2020 compared to 56% in 2019 – growth that’s without a doubt driven by lockdowns motivating more shoppers to buy online. According to a survey by social advertising platform Smartly.io, based on the answers of 300 marketing executives, 74% of marketers currently allocate 31% more of their marketing budgets to social media ads. Around 12% allocate 51% or more. “The past yea

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