AudioMob, the in-game audio advertising start-up fresh out of London, just announced a $1.5 million funding round. The company only launched at the start of 2020. It was founded by ex-Google employees Christian Facey and Wilfrid Obeng in an effort to bring non-intrusive audio ads to mobile games. Audio ads are a promising market for advertisers and have proven successful across platforms such as Spotify and co. AudioMob is part... Read more ›
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Advertiser adoption on TikTok grew almost 5x year-on-year according to research from Appsumer, the app performance marketing company. Adoption jumped from 4% in Q3 2019 to 19% in Q3 2020. That’s an impressive result given that many advertisers dropped spending during the COVID pandemic. Appsumer estimates that TikTok may have grown even quicker had marketers not turned to focus on core channels such as Facebook and Google during the pandemic.... Read more ›
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Yubo, the teen social app, just raised €40 million in a third funding round that included investors Idinvest, Iris Capital, Alven, Sweet Capital and Gaia Capital Partners. The app, which is all about community and making new friends, said it will use the funds to improve its functionalities by adding games. Yubo will expand to London this autumn and plans to hire several new members of staff. It was created... Read more ›
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We are delighted to reveal the 2020 shortlisted finalists for the App Growth Awards, now in its fourth year of celebrating success in the global app industry 🍾Our international panel of 20 expert judges whittled down over 250 submissions from around the globe to 62 finalists in 20 different categories. The vast array of entries from a myriad of companies highlights the growing size of an increasingly sophisticated app growth... Read more ›
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Strava, the sports community app, just announced a funding round worth $110 million led by TCV and Sequoia Capital. The app now has over 70 million members across 195 countries. It plans to use the additional cash injection to develop new features. “We’re excited to partner with TCV and Sequoia. Together we’re building for athletes,” said Strava co-founder and CEO, Michael Horvath. “Today that means making Strava indispensable to athletes... Read more ›
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Apple has released its apps to its Mac desktops. It’s the first time that users of MacBook Pro and co will be able to run mobile apps on their Mac computers. This is a massive boon for gamers who may have been looking to swap from their smaller screens to larger ones. It’s being facilitated by the use of the M1 chipset for Mac, making for a seamless transition between... Read more ›
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Twitch has launched an interactive video advertising format that shares the same advert to a group of viewers when they’re streaming a video at the same time. These so-called ‘multiplayer ads’ are still being tested in beta, but when they go live it means that creators can deliver the same adverts to the same viewers. Right now, ads are targets to users. After an ad, creators can share a poll... Read more ›
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The most downloaded app during October 2020 was Among Us from InnerSloth attracting nearly 75 million installs. That’s a 50x increase from the previous year. In September, the app surpassed 200 million lifetime installs on mobile devices. India and the US saw the highest number of downloads of the game. The latest SensorTower figures show that Subway Surfers ranked second with 19.8 million installs, led by downloads in India (27%)... Read more ›
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Global mobile game spending rose almost 26% in the first nine months of the year to $58.7 billion, according to data from Sensor Tower. That’s considerably more than the 17.5% it grew the year before. Game revenues grew in light of the ongoing pandemic woes and an increasing number of people using their phones to play games from home. Apple App Store spending rose 25% to $35.2 billion compared to... Read more ›
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Following accusations over anti-competitive practices, Apple has installed third-party app suggestions as part of the iOS 14.3 update. What this means is that users who install the OS on their new iPhones or iPads will be shown recommended apps from third-party providers that aren’t affiliated with Apple. The update is currently being tested in beta. As 9to5mac.com reveals, the code snippet in iOS 14.3 points to this feature. It reads... Read more ›
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Instagram has rolled out a Reels tab which will make it easier for users to share and discover creator videos. It also added a Shop tab that allows them to connect with brands and creators to discover products. The company said the Reels tab was a way for people to share their creativity and find new audiences. “Change is happening quickly right now, including how both of these groups use... Read more ›
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Facebook said it would add a mode to Messenger and Instagram that allows users to send messages which promptly disappear. Vanish mode can be used to send messages that users prefer to disappear after they’ve been seen. To turn it on, users simply swipe up in a thread on their mobile devices. When they swipe a second time, they will return to the regular chat. In Messenger, users can send... Read more ›
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The Chinese mobile gaming market grew 25% in the third quarter of 2020 compared to the same quarter the previous year. It generated a total of $7.56 billion, according to data from Safe Betting Sites. Mobile games dominated much of the market during the first half of 2020 as lockdowns meant that more people flocked to use mobile games. They generated some 75% of the gaming industry’s total revenues. Around... Read more ›
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For an app to rank in the top listings page on app stores it needs at least 12,000 reviews and should cost no more than $2.33 to remain competitive. That’s according to research by experts at money.co.uk who studied 7,000 apps across 22 categories. The team looked at factors such as reviews, average ratings, and the price users paid. They also noticed that top ranked apps support at least 37... Read more ›
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Verishop, the mCommerce app, has announced plans to launch into social shopping by rolling out social discovery features across its platform. The app now lets users and brands upload and share photos and videos, tag products and curate product collections on the app. The additional features include: User-generated content such as idea boards and videos and photos A feature called Following that allows users to follow brands and share their... Read more ›
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Approximately one third of US app users (34%) would delete an app right away if they came across a software bug in it. That’s according to new research from Global App Testing, a software testing solutions provider. Based on a poll of 432 smartphone users, they found that 20% would also lose trust in a brand if they found a software bug. Meanwhile, millennials value the quality of apps more... Read more ›
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Spotify has acquired Megaphone, a podcast advertising and publishing firm. The deal worth $235 million will enabled advertisers of the music streaming service to use a range of new and exciting tools to reach listeners. The acquisition could improve reach and scale of ad campaigns on Spotify through the Megaphone marketplace. Publishers will also be given additional tools to make more money from their podcasts. “We are still in the... Read more ›
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Twitter announced that it will launch a new ad format that lets mobile users swipe to open an app or website directly from an ad. The new Carousel ad format lets advertisers put together multiple images and videos in a single carousel. Up to six images can be combined in this way through the Tweet Composer of its Ads Manager platform. The social network shared findings that app carousel formats... Read more ›
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2020 has been a year of enormous upheaval for app marketers, so to take the pulse of the industry at this critical time App Promotion Summit has joined forces with Zoomd to launch The State of User Acquisition Survey. We are asking the App Promotion Summit community to take part in this important research to help us understand user acquisition trends in 2020. The final results of this survey will... Read more ›
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Guest Speakers discussing mobile game publishing in China during the HDW Panel Discussion (From left to right: Leon Zhan from Huawei Global Partnerships & Eco-Development Business, Liu Han, Producer of A.C.E. Program from Tecent Games, Tank Zhang, Publishing VP from Shenzhen iDreamSky Technology Co., Ltd, Stella Tse, Director of Business Development from Feiyu Technology) With China’s booming mobile app market continuing to see rapid expansion, the country’s largest smartphone provider... Read more ›
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Most popular sources
Wired
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33% 12 |
Vox
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12% 8 |
Business Insider
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10% 5 |
Gizmodo
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7% 0 |
The Verge
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5% 0 |
| View sources » | |
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24.01.2026 03:07
Last update: 03:01 EDT.
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