TikTok is currently testing a new tab which allows users to discover educational content. The Learn tab follows a hashtag campaign by the app called “Learn on TikTok” promoted earlier this year which encouraged creators to produce educational content. Informative videos posted by users included how-to content on cooking, creating art and science, according to TechCrunch. The Learn tab is still being trialled so only some users may be seeing... Read more ›
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Snap launched a series of online educational classes to demonstrate how Snapchat marketers can use call-to-action campaign ads to engage users. So called Snap Connect classes focus on mobile gaming, apps and eCommerce. The video-based modules are delivered by experts to guide advertisers through the pros and cons of direct-response solutions. Marketers can even earn certificates to verify their progress. Snap plans to extend the Snap Connect content across a... Read more ›
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Zynga recorded a 46% rise in revenues to $503 million during the third quarter of 2020. The game developer’s hit titles include FarmVille and Words with Friends. During the same month, the company recorded an increase in daily active users of 53% to 31 million and monthly active users climbed 23% to 83 million. The game maker saw a 59% increase in bookings to $628 million. Game revenues were up... Read more ›
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Genshin Impact, the free-to-play action role-playing mobile game, is estimated to have made $245 million in player spending, according to data from Sensor Tower. The game by miHoYo has quickly become a global hit and is touted as the biggest mobile release in the US at $45 million during its first 30 days on the market. During its first week, the game generated $60 million in in-app spending and quickly... Read more ›
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TikTok competitor app Triller has partnered with influencer measurement firm Influential to provide advertisers and influencers with more data on the effectiveness of their campaigns. Influential will be providing its influencer sourcing technology, measurement and analytics to clients using Triller for their influencer marketing campaigns. This way, brands can measure foot traffic, in-store sales and TV tune-in. “We are on track to be the social media home for the largest... Read more ›
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WhatsApp has rolled out a new feature that makes it easier to delete media such as images, GIFs and videos automatically. The rationale is that it could improve the messaging experience for users and prevent device memory being clogged with images and other files. Called ‘Disappearing Messages’, users can select the chats where their texts and media vanish within a week after they sent them. However, disappearing messages may still... Read more ›
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Purchases made through apps by independent retailers rose 54% during Q2 2020, according to new research by mCommerce agency JMango360. The figures reveal that COVID-19 lockdowns have had a significant effect on how people are shopping. However, mCommerce transactions were on the rise before lockdowns. Over the course of the year (from September 2019 to September 2020), transactions in-app increased 58%. Nevertheless, the biggest jump in purchases on mobile were... Read more ›
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It’s a question many in the mobile app sector ask regularly – how do you get an app to take off in the lucrative and ever-growing Chinese app market? Accounting for half of global consumer spending on mobile apps and almost 100 billion app downloads in 2019, the Chinese market is not one to be missed out on. Smartphone penetration in China is forecast to only continue its steady growth... Read more ›
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With 2021 just around the corner and COVID-19 influencing how social media is being used, remixing content has emerged as a new trend. According to a report by Talkwalker, audiences are more socially conscious than ever before. Customers are aware of social and political issues and brands and marketers need to be aware of this. Remixing branded content is on the rise and 2021 is likely to see more of... Read more ›
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The Strive banking app has been officially unveiled. The app is designed to teach children how to manage their money and help them save up some cash. It’s being touted a digital piggy bank that comes with a customisable debit card and marketplace offers that include toys and educational tools. “We’ve been working with GoSave for a period of time now with some of our clients, and the idea of... Read more ›
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Over half (56%) of marketers said they believe to be negatively affected by changes made to Apple devices in line with the company’s new privacy settings. That’s according to a survey by AppsFlyer in line of the upcoming iOS14 updates in 2021. The changes to the operation system were originally planned to go ahead earlier this year but got delayed due to increasing criticism. The changes include updates to the... Read more ›
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Under Armour, the sportswear company, will be selling its MyFitnessPal app to Francisco Partners, a venture capital firm, for a total $345 million. The app boasts some 200 million users globally. It has raised $24 billion to date. The deal should close in Q4 2020. “As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect... Read more ›
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It seems despite their mobile upbringing, just 33% of Gen Z identify as mobile gamers compared to 40% of millennials. Gen Z is undoubtedly a unique group representing a spending power of $100 billion. A new study by AdColony reveals what makes this group special and what mobile and app marketers need to be aware of. Although just a third of Gen Z identify as mobile gamers, this could be... Read more ›
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It seems unlikely now that advertising spending in the UK will recover in 2021 given the economy impact of the COVID pandemic. Total ad spend is predicted to drop by 14.5% in 2020 to £21.5 billion. That’s a loss of £3.6 billion over 2019, according to the latest report from WARC and the Advertising Association. Even the Christmas quarter is taking a hit at a 10.5% drop or £724 million.... Read more ›
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Just in time for the holiday season, Facebook has launched product tags for ads on Instagram. The social network hopes that the tags will afford businesses greater flexibility and make it easier for users to discover products and check them out on the app. Marketers have been able to turn their organic posts with product tags into ads on Instagram since last year. Now, the feature has been added to... Read more ›
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TikTok apparently plans to hire some 3,000 engineers in the coming three years across Europe, Canada and Singapore according to Reuters. It signals the popular video app’s commitment to expand despite some uncertainty over the business in the US. Nevertheless, TikTok will be hiring more engineers in the US too. Right now, it boasts a network of over 1,000 engineers outside of mainland China with approximately half of them based... Read more ›
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AppFollow, the app performance start-up, just raised $5 million in a Series A funding round that was led by Nauta Capital. The company provides app monitoring and App Store optimisation tools. It lets developers gather app and mobile game data to boost conversion rates and rankings. Among its 70,000 clients it boasts notable names like McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City, and Discord. Earlier this year, AppFollow broke even... Read more ›
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In the past 12 months, things in the world of mobile game app advertising have change rapidly. Now, data from mobile monetisation platform ironSource shows that ad spending for hyper-casual games saw a major lift during this time. The latest findings reveal that in-app purchase demand spending on hyper-casual games rose by over 160% for interstitials and 70% for rewarded videos between January 2019 and May 2020. Meanwhile, all game... Read more ›
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TikTok has officially partnered with eCommerce platform Shopify to let brands and retailers advertise their products across the app. The popular video app said advertisers could showcase their products in shoppable videos as part of the partnership. Social commerce is a growing phenomenon, not least driven by the coronavirus pandemic in 2020. eMarketer previously forecast that social commerce sales accounted for almost 12% of total retail eCommerce sales in China... Read more ›
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The Coalition for App Fairness (CAF), which advocates for better regulation across iOS and Android app stores has just added 20 new partners. Within a month, the coalition has doubled the number of its members. Notable names include app makers Epic Games, Deezer, Basecamp, Tile, and Spotify – some of which have previously been involved in public battles with Apple and Google over App Store subscription and in-app charges. According... Read more ›
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Most popular sources
Business Insider
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23% 4 |
Gizmodo
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10% 6 |
Eurogamer.net
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8% 4 |
Tom's Hardware
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7% 4 |
The Verge
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6% 2 |
| View sources » | |
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02.10.2024 00:33
Last update: 00:15 EDT.
News rating updated: 07:21.
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