![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Spotify launched a version of its 2020 Wrapped campaign specifically for advertisers. The information can be used by marketing professionals to gain a better insight into their target audiences and schedule future campaigns. Spotify says that monthly active podcast listeners rose 108% in September 2020 compared to September 2019. As COVID lockdowns kept more people confined to their homes, 72% of listeners chose streaming audio over video due to screen... Read more ›
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First time installs of mobile shopping apps surged 8% during Black Friday in the US this year. According to data from Sensor Tower, app installs of mobile shopping apps reached 2.8 million in a single day in the US on November 27. Although figures were similar for the previous year, overall shopping apps saw more growth this year as a higher number of retailers spread out the major shopping events... Read more ›
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The advertising market may be recovering quicker than previously assumed, with online video leading much of the growth. That’s according to new figures from Zenith Media. The latest forecast reveals that the global ad market is predicted to shrink 7.5% to $587 billion in 2020, that’s down from 9.1% in June. Global ad spend will then grow 5.6% to $620 billion in 2021 and by 5.2% in 2022. Digital ad... Read more ›
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Back in December 2017 we at the App Promotion Summit decided to launch the App Growth Awards to recognize companies and individuals that move the app industry forward and fuel app marketing, advertising and monetization with innovation and smart, bold ideas to solve the industry problems. This December 3rd we had an honor to host the fourth App Growth Awards ceremony to award teams and app industry professionals in multiple... Read more ›
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Kahoot, the app that encourages people to make and share educational games, has acquired Drops, a language-learning start-up that uses puzzles and games to encourage users to learn. Kahoot will pay $31 million in a cash deal plus $19 million in additional shares and cash so long as Drops meets its goals by 2022. The deal follows Kahoot raising $215 million from SoftBank earlier this year. The company plans to... Read more ›
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Apple has launched a new App Store Small Business Program for smaller businesses and developers to boost innovation in app development. Apple said that the program would introduce a lower commission rate of just 15% for paid apps and in-app purchases so that SMBs can invest more resources into app creation. New and existing developers who generated up to $1 million in proceeds for their apps in 2020 are eligible... Read more ›
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Mobile gaming surged in 2020 due to a greater number of customers downloading apps during the pandemic. New data from app marketing experts AppsFlyer reveals that app installs for mobile games rose 45% this year, compared to 32% the year before. Installs from ads grew 69% during the same period which is in line with 2019 figures. However, organic installs rose 33% – that’s 57% more than in 2019. The... Read more ›
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Black Friday and Cyber Monday were a hit for shopping apps, according to new data from App Annie, the mobile data and analytics company. UK customers downloaded more than 600,000 shopping apps on Black Friday and nearly 500,000 shopping apps on Cyber Monday. The top UK shopping apps included Shop, Amazon, Tesco Clubcard, PrettyLittleThing, JD Sports, Shein, and Zara. In the US, consumers downloaded more than 2.3 million shopping on... Read more ›
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Immersive in-game advertising is still seen as one of the most important monetisation tools with 46% of game developers considering it a key opportunity for 2021. That’s according to new research from brand advertising platform AdInMo. The survey data confirms that in-app purchases (66%) and in-game ads (54%) were the most popular monetisation forms among app marketers. However immersive ads such as dynamic in-game formats are expected to attract higher... Read more ›
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India has banned another 43 mostly Chinese mobile apps over allegations that they infringed on its sovereignty, integrity and security. The ministry of electronic and information technology issued the block last week Tuesday, which includes Alibaba Workbench, AliExpress, Alipay Cashioer, CamCard and WeDate. A tweet read: “Ministry of Electronics and Information Technology, GoI issued an order today under section 69A of the Information Technology Act blocking access to 43 mobile... Read more ›
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Facebook has acquired Kustomer, a start-up that provides a technology for businesses to manage interactions with customers across multiple channels. The terms of the deal have not been disclosed but it is valued at an estimated $1 billion. The Kustomer platform gives businesses access to technology that aggregates consumer messages from across various platforms. In this way, customer service agents can automate certain tasks to improve efficiency. Facebook said that... Read more ›
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Facebook has reportedly been offering credit to advertisers following a bug in its software. According to The Wall Street Journal citing people familiar with the matter, a bug in the social network’s conversion lift tool produced erroneous results for 12 months. The issue caused concern among retail marketers who have been spending more heavily on social campaigns to offset losses caused by COVID-19. Marketers boosted their spending and direct-to-consumer ad... Read more ›
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Smartphone shopping rose 25% to $3.6 billion on Black Friday as consumers chose apps and their mobile devices to make purchases. Data by Adobe Analytics reveals that online sales jumped 22% to $9 billion during the sales event. Online sales are predicted to increase between 15 to 25% on Cyber Monday. mCommerce spending on Black Friday made up 40% of total online spending, which highlights just how important mobile devices... Read more ›
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Considerably more consumers used their smartphones during Black Friday this year than ever before, with eCommerce advertisers almost doubling their in-app revenues (97%) compared to 2019. That’s according to new data (shared via email) from mobile attribution firm AppsFlyer, which found that in-app purchase revenue was 50% higher on Black Friday than the average of the previous 30 days. Organic installs of eCommerce apps were up 35% over the previous... Read more ›
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Food delivery apps had a good year in 2020 with usage rising around 25% in 2020 in the US alone. It comes as little surprise then that the industry is keeping its eyes open for new opportunities. Now HungryPanda, the Chinese food delivery app that targets Mandarin-speaking customers outside of China, announced a funding round worth $70 million to drive its global expansion. With over 50 million of Chinese people... Read more ›
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Global ad spend is projected to drop over 10% in 2020 to $557 billion, according to WARC’s latest report. While formats such as mobile and video have performed strong despite the impact of COVID-19, more traditional formats have seen their worst year ever. Ad spend is predicted to grow 6.7% overall in 2021. And while that’s good news, it only offsets some 59% of 2020 losses. Linear TV formats were... Read more ›
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Have you ever been guaranteed a CPI but it only generated low quality users? Unfortunately, this happens a lot in the app marketing industry. Brands spend tons of money hoping for results, yet there is no guarantee. Oftentimes agencies walk off with a hefty retainer they hardly earned. SDA Media is different and has created something that produces win/win partnerships with app clients while adding significant scale and value. SDA... Read more ›
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We are very excited to host a podcast with a list of such a lineup of guests. Everything you need to know about the future of the industry, iOS 14 restrictions, and IDFA is here, covered by 4 sides. Yaron Tomchin – CEO of Mobupps Sven Hezel – Managing Director of 24Metrics Aaryan Kapur – Marketing Manager at Boutiqaat Josh Todd – Head of Product at TUNE Hosted by Mobupps... Read more ›
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Mobile malware in Asia rose sharply during Q3 2020, according to data from Secure-D, the anti-fraud platform by Upstream. The fraud platform blocked some 97% of mobile transactions as fraudulent with Indonesia seeing some of the highest activity of malicious app activity. The ten worst offending apps were linked to the Android App Store. Indonesia saw 98% of fraudulent transactions from a total 164 million. This represents some 64% of... Read more ›
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India had the highest number of mobile game installs during the first three quarters of 2020 at 7.3 billion game downloads. It accounted for 17% of mobile game installs globally, according to data by Safe Betting Sites. The gaming industry in India generated some $1.2 billion in spending in 2020, and is projected to reach $1.9 billion in 2022. It’s a major boon for the India gaming industry that will... Read more ›
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Business Insider
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9% 8 |
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The Verge
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5% 3 |
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01.10.2024 22:29
Last update: 22:05 EDT.
News rating updated: 05:20.
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