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755 Ad market bouncing back faster than expected fueled by digital video

Business of Apps
Anne Freer @ Business of Apps 2 place · 12/08/2020 04:15 EDT

Ad market bouncing back faster than expected fueled by digital video

The advertising market may be recovering quicker than previously assumed, with online video leading much of the growth. That’s according to new figures from Zenith Media. The latest forecast reveals that the global ad market is predicted to shrink 7.5% to $587 billion in 2020, that’s down from 9.1% in June. Global ad spend will then grow 5.6% to $620 billion in 2021 and by 5.2% in 2022. Digital ad spend is estimated to rise 1.4% in 2020 to make up 52% of total ad spend, up from 48% in 2019. This change is d

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